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Marketing Booster Magazine - May-June 2014

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In this issue

If you enjoy learning about marketing, this is brain candy! Wait, not just brain candy, but a whole shop of ideas. Read about what leaders such as Titan's Head of Design, BJP's National Head of IT, DTDC's founder, Amrut's CEO, Founder of Mahindra Reva, Head of Marketing of Hindustan Times think will be Marketing Next. We have two feature stories exploring what's going to be the key differentiator for the brands of the feature. One by Jessie Paul, CEO, Paul Writer and the other by our guest contributor, Harichandan Arakali. And international insights from Hilton Barbour and Centives.

Marketing Booster Magazine Description:

Publisher: Paul-Writer-Strategic-Services-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

For the marketers, by the marketers. The current issue explores the theme of Modern Marketing through various lenses - profiles of CMOs, case studies, interviews, academic research. It's a thoughtful blend of international and Indian content, curated personally by Jessie Paul, author, consultant and CMO specialist.