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PHARMA SEES BIGGER POSSIBILITIES IN NUTRA SECTOR Rising consumer health education along with recent advancements in nutrition, functional foods and medical foods is increasingly driving the growth of Indian pharmaceutical firms in the Nutra space. The FY20-21 saw a large number of big and small pharma players launching innovative nutrition-based products to help build immunity and overall well-being, on par with the food and supplement giants. Not surprisingly, leading pharma companies are now focusing on the nutraceuticals and consumer healthcare segments to generate revenue, indicating a competitive landscape with the food giants.

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