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Energy Drinks Need Organic Boost Over the past few years, the sales of energy drinks in India have been driven by the changing consumer lifestyle and increasing demand for alcohol mixers. Their association with high octane sports and with eating out has further boosted sales and increased consumer awareness. However, the recent pandemic has made people realise the importance of strong immunity and healthy diet. It is only a matter of time when these energy drinks will gradually be dominated by natural and organic ingredients.

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