10 studies underway on dietary supplements to tackle COVID-19

For a long time nutrition is intricately linked to immunity and to the risk and severity of infections. Poorly nourished individuals are at a greater risk of various bacterial, viral, and other infections. Conversely, chronic or severe infections lead to nutritional disorders or worsen the nutritional status of affected people. Therefore, it is imperative to pay attention to diet and nutritional status during the ongoing COVID-19 pandemic. In this direction, many studies are being taken up across the globe to demonstrate the efficacy of using a dietary supplement specifically to prevent or to treat COVID-19.

Energy Drinks Need Organic Boost

Over the past few years, the sales of energy drinks in India have been driven by the changing consumer lifestyle and increasing demand for alcohol mixers. Their association with high octane sports and with eating out has further boosted sales and increased consumer awareness. However, the recent pandemic has made people realise the importance of strong immunity and healthy diet. It is only a matter of time when these energy drinks will gradually be dominated by natural and organic ingredients.

Taking Innovative Ride

Repercussions of COVID-19 haveforced business operators to go on an innovative spin in order to keep their businesses on the cutting edge. Many New technological innovations and concepts have been floated in the market and these have changed the entire face of the business. Many companies in the food industry have come up with advanced technologies that can prove a game changer for their businesses.

COVID19 CASTS A ‘PALL OF GLOOM’ ON INDIAN FOOD STARTUPS

The pandemic COVID-19 has devoured major business across the globe. Some of the prominent sectors including food industry have also been affected by the virus, which resulted in salary cuts, lack of investment, scrutinizing the work force and most importantly, massive reductions in revenues. The startup sector, which was given a grand flag off by Prime Minister Narendra Modi in 2016 with Rs 10,000 crore corpus to fund this growing industry has now been going through a very tough time. In January and February 2020, VCs invested more in Indian startups compared to the same period last year. On January 30, India registered its first case of coronavirus but it wasn’t till the second half of March that the government started going into overdrive to contain the virus. That’s when Indian startups got busy measuring their runway’, the number of months they could survive without funding, and updating their pitch decks for more
funding. The layoffs followed at Ola, Uber, Swiggy, Zomato, Paytm, Paisa Bazaar. NuFFooDS Spectrum measures the impairment caused by COVID-19 to India’s food startup business by taking inputs from the young budding entrepreneurs who are associated with this sector.

COVID-19 Stirs Way Of Innovation

Although the emergence of COVID-19 has brought the world to a standstill, it has stirred a wave of innovation within the Indian food & beverage (F&B) industry, among others. Indians are warming up to the idea of building immunity and maintaining a healthy diet to prevent an infection. As a result, companies are gradually coming up with creative and innovative products to help people enhance their immunity and gain strength to fight this pandemic.

REVAMP business model

 Processed food sector is also greatly affected by this turmoil with many processing entities shutting down their operations due to many reasons such as lack of availability of raw materials, interruption in transportation, depleting workforce, hindrances in supply chain etc. NuFFooDS Spectrum analyses the current situation and provides a holistic view of the processed food market’s post lockdown working while taking inputs from the major players of the sector.For a long time nutrition is intricately linked to immunity and to the risk and severity of infections. Poorly nourished individuals are at a greater risk of various bacterial, viral, and other infections. Conversely, chronic or severe infections lead to nutritional disorders or worsen the nutritional status of affected people. Therefore, it is imperative to pay attention to diet and nutritional status during the ongoing COVID-19 pandemic. In this direction, many studies are being taken up across the globe to demonstrate the efficacy of using a dietary supplement specifically to prevent or to treat COVID-19.

120 FIRMS LAUNCH 200 HEALTH SUPPLEMENTS IN 2019-2020

NUFFOODSSPECTRUM | April 2020 | www.nuffoodsspectrum.in

The health supplements market comprising vitamins / minerals / nutrients in India is Rs 12,280 crore growing at 9.1 per cent for MAT February 2020. During April 2019 – February 2020, the health supplements market was valued at Rs 11,361 crore. According to AIOCD Pharmasofttech AWACS report, from January to December 2019, over 100 companies have launched 200 health supplement brands. Most of these brands are not the new products but approved products with additional ingredients, which give additional health benefits.

ENRICHING BUSINESS EQUALLY
 

NUFFOODSSPECTRUM | March 2020 | www.nuffoodsspectrum.in

As nations around the world celebrate International Women’s Day on 8th March with the theme #EachforEqual, the number of companies that have had women in a leadership role continues to expand. But the list is still relatively short, and even when women have made it to power, they have rarely led for a long time. However, on the positive note, women are getting stronger and more engaged in careers, with age no bar. Some are taking greater risks, often to make a greater impact. Some have just stepped in to the waters, while some have made it big through their hard work and determination. Celebrating the power of womanhood, NuFFooDS Spectrum has profiled leaders, entrepreneurs, and family business heiress in the F&B industry, who are yet to achieve a milestone of 50 years of age, but are already adding to the company in ways that enrich it.

MOVING TOWARDS ZERO HUNGER

India has progressed immensely from being food deficient to a food exporting country. Technology has been playing an important role for the same and strongly associated with the production and processing of number of products in the food and beverage sector. Inspite of these efforts still India was ranked at 102 out of 117 qualifying countries in the latest Global Hunger Index (GHI) 2019 report with a score of 30.3. It shows that India suffers from a level of hunger that is serious. To overcome the issues of hunger and other SDGs NITI Aayog and the United Nations in India joined hands to prepare a compendium of early lessons in localization of SDGs in collaboration with States and Union Territories (UTs). NITI Aayog will continue to play the role of a catalyst, facilitator and enabler to ensure that the implementation process moves on a fast track towards the full
achievement of the Sustainable Development Goals (SDGs).

F&B exploring S&T for growth in 2020

The year 2019 saw the rush of next generation technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) being singled out as driving innovation in a number of industries. The Food & Beverage (F&B) industry was also not far behind and started embarking on its biggest transformation in decades, leveraging new technology to improve food quality, increase plant efficiency and boost productivity. In the past year, food and beverage manufacturers have benefited hugely from the implementation of Industry 4.0 and plan to continue to do so in 2020 as well. The F&B industry, which is expected to see a growth rate of 7.2 per cent, is moving towards investing constructively in science and technology (S&T) to address the existing challenges of unhealthy eating, poor nutrition, sustainable packaging and supply chain management etc. in 2020.

Industry banks on technology for milk safety

In October 2019, Food Safety and Standards Authority of India (FSSAI) released a full report after carrying out a survey on safety and quality of liquid milk in the country. Although the survey results hint towards demolishing milk adulteration perception, an in-depth analysis of the report reveals that 1 in 10 packets of milk purchased by consumers could be unsafe. Hence more is required in the dairy sector in order to address the issue of milk adulteration at all levels. On a whole, further steps are required to be taken to achieve transparency and efficiency in the dairy sector of India through public private partnership and best use of technology.

Diabetic Foods- A Huge Opportunity

Type 2 diabetes (T2D) accounts for between 90 and 95 per cent of diabetes every year, claiming approximately 4 million deaths in 2018 in India. This number has increased considerably over the years. In response to the growing concerns about the escalating health threat posed by diabetes, World Diabetes Day (WDD) was created in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO), on November 14.  Considering the market potential the food industry is gradually setting in the tailwinds for diabetes treatment by diversifying product portfolios catering to the requirements of a wide consumer base suffering from diabetes. However, an equal push is required from the government by imposing strict regulations in the form of sugar or calorie tax to reduce the number of people who develop type 2 diabetes.

Curbing Obesity

With a mission to lead and drive global efforts to reduce, prevent and treat obesity, the World Obesity Federation (WOF) launched World Obesity Day in 2015 that is now observed globally on October 11. With more than 135 million individuals affected by obesity in India, abdominal obesity is one of the major risk factors for cardiovascular disease (CVDs). The WOF estimates about three out of ten Indians are expected to be obese by 2025. India needs to gather some learning lessons from other countries where the industry is collaborating with regulators to achieve regulatory environments that are conducive for product reformulation, labelling and marketing regulation, ensuring a range of healthy options for consumers.

Opportunities await food processing equipment players

A critical part of the food processing sector is the processing equipment market. The growth in the processing equipment market in India is driven mainly by the increased demand for processed food products which requires technologically advanced equipment. Currently the equipment manufactured in the country lack the precision required for complex processes involved in food processing, due to dearth of advanced technology owing to limited research and development facilities available for local manufacturers.

Policy and Regulatory News.

Start-Up News.

Supplier News.

Academic News..

Flexible packaging getting edge 

 

 

Fast moving consumer goods, food and beverages and personal care are driving the flexible packaging market. Being the fourth-largest sector in the Indian economy, the fast moving consumer goods sector represents the largest opportunities for flexible packaging. Sub-segments like food and beverages, and personal care are the major end users of flexible packaging in India. With the growth of this market, demand for flexible packaging is expected to increase in the coming years.

GROWING FOOD INDUSTRY CREATING PLETHORA OF CAREER OPPORTUNITIES

Indian food sector is growing in multiple folds and transforming itself into more organised sector. As per the ASSOCHAM and Chicago-based professional services firm, Grant Thorton research paper, Indian food processing sector has potential to attract $ 33 billion of investment and generate employment of 9 million man days by 2024. The food processing is a key contributor to employment generation in India. The policymakers have identified food processing as a key sector in encouraging labour movement from agriculture to manufacturing. In India, the food sector has emerged as a high-growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry.

NuFFooDS Spectrum is presenting the career opportunities in growing food processing sector in the country

Organic Foods Gaining Importance

India have seen an increasing trend of people aiming at a healthy lifestyle. Over the past few years, majority of population is consuming unhealthy food and now they have woken up to the fact that a sharp change is required in what they eat and drink. On the other side many farmers now see organic farming as a way to stabilize or even increase their income due to public policy support and growing market demand. Indian consumers have started giving importance to the nutrient content and quality of the food they eat, thereby resulting in an increase in the consumption of organic foods.

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Food Tech Start-ups Set to Transform Health Industry

Although the Indian food industry is still behind in implementing as big data, artificial intelligence (AI), machine learning (ML), blockchain, 3D printing etc. technological advancements as compared to their global counterparts, it is gradually climbing the success ladder. With a population of 1.2 billion and the growing prevalence of diabetes, obesity and undernourishment, India offers an ideal place to bring to market innovative food and nutrition solutions for attaining good health. On the occasion of World Health Day, celebrated on April 7, NuFFooDS Spectrum brings to you profiles of seven innovative food-tech startups that are all set to transform the food and health sector.

WOMEN FOODPRENEURS: TAKING A BITE OUT OF

At present, India is home to around 2000 startups in the food and beverage sector. Out of those, almost 50 per cent are being headed by women. Aspiring to eat healthy and feeding the family comes naturally to most women. They are more likely to be the primary shopper for groceries and understand the needs of their family members. As a result, women settle in comfortably with running a food business. Although the journey of entrepreneurship comes with its own bundle of hardships for women, they are rising above adversities and celebrating womanhood in their own way. NuFFooDS Spectrum has compiled profiles of 24 such successful food entrepreneurs who have carved a niche for themselves in the past 6 years.

FFF against malnutrition

India’s apex body related to foods, Food Safety and Standards Authority of India (FSSAI) has come up with Food Safety and Standards (Fortification of Foods) Regulations 2018 on August 2, 2018 which has been notified in the Gazette of India. This regulations prescribe the standards of addition of micronutrients for the purpose of food fortification; the manufacturers of the fortified food are required to provide quality assurance undertaking and finally the packaging and labelling must state the food fortificant added along with logo. This regulations will help the government of India’s efforts on Food Fortification Fight (FFF) against malnutrition in a better way.

F&B bets on Industry 4.0

The diversity in Indian culture and changing needs of customers create further complexity in the food production and distribution system in the country. A number of changes are shaping the Indian food landscape with disruptions in business models of companies, in terms of their interaction with consumers and responsiveness to their needs. While packaged food is the fastest growing segment posting a double digit growth year on year, currently only ~10 per cent of agri-produce is being processed in India. Government of India’s drive to augment processing levels through Make in India campaign; and Industry 4.0 playing a major role in elevating the manufacturing as well as supply chain landscape by usage of technologies including Internet of Things (IoT), Blockchain, Predictive Analytics, the food industry in India is expected to witness a radical shift. The complete ecosystem is expected to evolve from being a linear model to a more complex dynamic chain with multiple inter-linkages enabled by technology interventions. Industry 4.0 offers the opportunity to be prepared and also to benefit from the changing consumer behaviour while helping overcome the resource limitations from the supply side. However a sustainable partnership model is essential between government, private firms and industry bodies for promoting Industry 4.0.

2018- FOCUS GROWS ON NUTRITION & WELLNESS

The year 2018 started on a positive note for the food, nutrition
and allied industries with the launch of the National Nutrition
Mission (NNM), by Prime Minister Narendra Modi on March 8.
Now christened POSHAN Abhiyaan, it aims to drastically reduce
the prevailing high incidence of malnutrition, stunted growth and
anaemia. The multi-ministerial convergence mission has been
rolled out in three phases from 2017-18 to 2019-20 with the vision
to ensure attainment of malnutrition free India by 2022. Besides
signing MoUs with global regulatory agencies, the Food Safety and
Standards Authority of India (FSSAI) launched a national campaign
‘The Eat Right Movement’ to improve public health and combat
lifestyle diseases. Supporting government’s call to offer nutritional
food, companies started spending on innovative nutritional
products for well being of the large population of the country

India on the path to feed global population

According to reports, India ranks first among the world's milk-producing nations since 1998, world's second largest producer of food grains, fruits, and vegetables, world's largest processor and third largest producer of cashew nuts. India food basket is diversified with products like milk, eggs, fruits and vegetables, meat and fish. Looking at the growth and increase in agricultural produce Union Food Processing Minister Harsimrat Kaur Badal states that through an efficient Food Processing sector, India is on its path to become the food factory of the world where it could export food to countries not only in the vicinity, but those who need it.  

At the recently held 19th IUFoST World Food Science and Technology Congress in Mumbai researchers, academicians, professionals, policy makers and the food scientists and industries fraternity came together to cover the latest advances in our understanding of food in all its manifestations like food safety, food security, regulations, innovations in food processing, hygienic design and engineering, frontier areas in food science & technology, novel food products, markets and consumer preferences and much more of the latest of cutting edge technologies to take India on the path of feeding global population.

Cold Chain Sector- Emerging out!

Currently it is estimated that only 70 per cent of the crop produced in India by the farmer reaches the end consumer. With inclusion of cold chain elements like pack houses, reefer vehicles and storages in the policy support, the loss in perishables can be significantly reduced. In view of this, the Ministry of Food Processing Industries (MoFPI) initiated the implementation of a Central Sector Scheme of Cold Chain, Value Addition and Preservation Infrastructure in 2008 for providing assistance in setting up of integrated cold chain infrastructure for arresting post-harvest losses of horticulture and non-horticulture produce. 

------------------------------------

Mega Food Parks- A GRADUAL TAKE-OFF

Although with the Mega Food Park scheme of the Ministry of Food Processing Industries (MoFPI) has hit the right track, it has taken 10 years to get 4 mega food parks fully functional and 8 more are yet to undergo completion. A total of 42 Mega Food Parks have been sanctioned by MoFPI in six phases. The maximum number of food parks have been allocated to north India (12), followed by south (11), east (10), central (6) and west (3). But this only marks 30 per cent of the target assigned. Seventy per cent of the mega food parks is still to see the light. Upon assuming office as minister of food processing industries, Harsimrat Kaur Badal, revised the target for the operationalisation of all 42 mega food parks to 2018. But this was followed by a delay by another year, and now the ministry expects all of them to be up and running by 2020.

INFANT NUTRITION BUSINESS TAKING BABY STEPS

The increasing number of working women, growing nutrition concerns for the development of babies among young mothers and the convenience of baby food available throughout the country will support the growth of baby food in India. There is immense opportunity in infant nutrition business; most of which lies in the use of organic ingredients and innovative product packaging. Creating flavor variants and marketing an existing brand will give a boost to the infant nutrition business in the country.

Focus on Eco & Consumer Friendly Packaging

Plastic usage has created a lot of buzz lately. Even this year’s theme for World Environment Day was “Beat Plastic Pollution”. Several states like Maharashtra and Tamil Nadu have also banned the manufacturing of plastic and its usage. However, in the food and beverage industry, plastic plays a key role in packaging. From airtight containers to shelf stable bottles, it a material of choice for increased shelf-life. The current uproar about plastic packaging has kept major food firms on their toes. Companies like Nestle India has collaborated with organizations like Indian Pollution Control Association (IPCA), NEPRA and Saahas Waste Management and companies like ITC and Dabur India have started using recyclable plastic. Several companies operating nationally have expressed difficulty in complying with different state policies on plastic and have expressed a need for unified pan-India plan. With this current scenario, we look at what opportunities lie ahead for the Indian Food Packaging Industry and what are the challenges faced by the industry today.

FPI NEEDS ATTENTION TO REACH NEW LEVEL

The Bharatiya Janata Party (BJP) headed by Narendera Modi formed the government at the centre on May 27 four years ago. The BJP has held that 'universal food security' is integral to national security. In its election manifesto, BJP noted that it will take steps to ensure that the benefits of the scheme reach the common man and that the right to food does not remain an Act on paper

or a political rhetoric. It will review all the laws and schemes, in consultation with the states, to ensure a corruption-free efficient implementation of food security, which would be a priority. Now with completion of four years in office of Modi government, NuFFooDS Spectrum spoke to the industry about the achievements of the government and what are the issues that still need the government’s attention.

Indian dairy: Moving from
SUFFICIENCY TO EFFICIENCY

Given the growing market for milk and milk products on the one hand, and the untapped potential in the dairy sector in India on the other, dairying offers a great opportunity to increase employment, incomes and livelihoods in rural areas. Increased consumer interest in high protein diets and increasing awareness and availability of value-added dairy products through organised retail chains are driving the demand for milk. During the last 15 years, milk cooperatives have converted about 20 per cent of milk procured into traditional and value-added products that offer about 20 per cent higher revenue. This share of value-added products is estimated to increase to 30 per cent by 2021-22. Although the dairy sector is still unorganised and due to rise in demand for high protein diets like milk, the country is witnessing adulteration of milk.

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NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.  
The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.

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Nuffoods Spectrum - May 2020

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