Outlook 2018: Rural FMCG market offers better growth opportunities

Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 per cent of FMCG sales in India. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 60 per cent) is the largest contributor to the overall revenue generated by the FMCG sector in India and recorded a market size of around $ 29.4 billion in 2016-17. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 per cent of total rural spending.

DAIRY TECH FOR ENHANCED QUALITY SAFETY & TRACEABILITY
India, the world’s largest milk producer, contributes over 23 per cent of global milk output, powered largely by smallholder farmers and an expansive cooperative network. Despite this scale, the sector continues to struggle with inefficiencies such as fragmented supply chains, post-harvest losses, inconsistent quality, and limited technological adoption, especially in rural and unorganised areas. In recent years, however, a tech-driven shift is reshaping the dairy landscape. Startups, cooperatives,
and private players are introducing innovations like AI-based advisory platforms, IoT-enabled milk monitoring, blockchain traceability, and real-time quality testing. These technologies aim to modernise every link in the dairy value chain—from farm to consumer. This cover story delves into how these  emerging technologies are transforming Indian dairying, identifies gaps that hinder rural and large- scale adoption, and compares India’s progress to global benchmarks. It also highlights key future directions, including public-private partnerships, regional tech models, grassroots skilling, and sustainability initiatives that can shape the next phase of dairy development.

REJIG REBOOT REFRESH: Indian F&B Brands Go Global
In supermarket aisles abroad, Indian food and beverage brands are claiming their space—not just on the shelves, but in the hearts and palates of global consumers. No longer confined to diaspora-driven ethnic aisles, Indian products like dosa batter, masala snacks, and ayurvedic beverages are being reimagined and reengineered to suit the world's tastes, formats, and lifestyles. The surge in demand is being propelled by evolving food trends—plant-based preferences, holistic wellness, and clean-label movements—all of which naturally align with India’s traditional food wisdom. This new wave of exports isn't just about volume but vision. Indian F&B players are innovating at every level: taste profiles, packaging, shelf stability, and regulatory compliance. Powered by institutional support from APEDA, strategic private partnerships, and strong digital infrastructure, the sector is scaling with ambition. From heritage giants like ITC, Amul, and Dabur to dynamic disruptors like iD Fresh, Slurrp Farm, and Paper Boat, India’s food exports are evolving into globally recognised brands. But the journey isn't without hurdles- SMEs still grapple with financing, market intelligence, and supply chain complexity. Let’s explore how India is cracking the global code with flavour, innovation, and resilience.

What's Holding Back Non-Traditional Probiotics?
Probiotics are rapidly gaining traction in India, with supermarket shelves featuring a growing range of products promising gut health and immunity benefits. While traditional dairy-based offerings like curd, buttermilk, and yoghurt dominate the market, companies like Amul, Mother Dairy, Heritage Foods, etc, are leading innovation with probiotic buttermilk and curd. However, non-dairy probiotic products face challenges. Yakult, despite its global success, initially struggled in India due to consumer unfamiliarity and competition from established dairy brands. A study from Indira Management Review highlighted how Yakult’s lack of artificial flavors and unconventional format impacted its acceptance. Although Yakult has now grown to become one of the giants in the space, the non-dairy probiotic space remains challenging. Let's take a closer look at the obstacles facing non-traditional probiotic product manufacturers in India.

Rationale Vs Hurdles: India's Fortified Rice Initiative
In October 2024, PM Narendra Modi chaired a cabinet meeting approving the continuation of free fortified rice distribution under the Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) from July 2024 to December 2028. India's rice fortification (which comprises essential micronutrients like iron, folic acid, and vitamin B12) programme, aims to combat malnutrition by providing fortified rice to 80 crore beneficiaries. However, the initiative faces quality-related challenges. A regional analysis has revealed significant disparities in the distribution of testing laboratories, with some states having limited or no access to these facilities. Moreover, there's a crucial lack of standardised testing protocols, capacity
building, and continuous training for laboratory personnel. At the same time, the root causes of malnutrition should be addressed, including poverty, inadequate maternal nutrition, and poor access to healthcare. Experts recommend a holistic, region-specific approach to effectively tackle malnutrition, rather than relying solely on fortification. 

Capturing mercurial profitability of short lifecycle beverages
The Indian beverages market is characterised by a diverse range of categories, from traditional drinks like chai and lassi to emerging segments like health-focused beverages, energy drinks, alco-bev, and ready-to-drink (RTD) beverages. Consumer preferences are constantly shifting, influenced by factors such as seasonal/festive trends, health consciousness, changing lifestyles, and a growing demand for convenience. In this dynamic environment, the lifecycle of beverage products is often short, requiring companies to be agile and adaptive to stay competitive. Let’s examine some of the factors that impact the short lifecycle of beverage products in the Indian market, the challenges associated with it and viable strategies to manage short product lifecycles effectively.

Will PRICE CAP DISRUPT BOOMING NUTRA INDUSTRY?
Onion prices surged to Rs 100-150 per kilogram in 2019 due to poor monsoon and
subsequent crop damage. The government responded by banning exports, imposing
stock limits, and importing onions. While these steps reduced domestic prices, farmers and exporters protested, citing financial losses. Critics argued that better supply chain management and long-term investments in storage infrastructure would have been more effective than reactive price controls. Price control measures on onions highlight the delicate balance between protecting consumer interests and ensuring farmer welfare. While such interventions offer immediate relief, they often come at the cost of long-term market stability, making them a subject of recurring controversy. The same situation could be a reality for the Indian nutraceuticals sector in 2025 if the idea of bringing nutraceuticals under the Central Drugs Standard Control Organisation (CDSCO) activates on the field. Let’s explore further.

Big-ticket Acquisitions and Investments Mark 2024
In this year-end review, our NUFFOODS Spectrum team has talked beyond consumer-driven trends to give a deeper understanding of strategies and dynamics behind the Indian food industry's growth in 2024, offering insights into its transformative journey. We delve into the major partnerships and acquisitions of 2024, big financial moves that were made, and key changes in the management
committees of some of the big firms. Let’s explore how they could have a long-lasting impact on the Indian food industry in 2025 and beyond. 

How ORGANIC is Certified Organic?
The Indian market is constantly flooded with a growing number of new organic products that appear to be both healthy and unique. The wide variety of choices and the bold claims made by these items raise concerns about the truthfulness  of their promises and the genuineness of the products themselves. Almost all products that are claimed to be organic in India have logos such as Jaivik Bharat, India Organic Logo (NPOP certified), and Participatory Guarantee System (PGS), India. However, what about the process behind getting these logos and certificates? Although these processes are said to be government-led, have we ever taken a minute to know if these processes are manipulated or not? There are several cases in the Indian food industry in which manufacturers have tailored the regulatory processes as per their will. Then why couldn't this be the case in terms of “certified organic” products? Let's get to the bottom of this conundrum.

Reshaping India's Food Systems with Irradiation Tech
The food industry is a major growth engine, creating jobs, promoting rural and agricultural development, and driving domestic consumption and exports. As India marches towards its goal of ‘Vikasit Bharat by 2047’ in the 78th year of independence, food security and safety are central to this vision. The need of the hour is to ensure that the food reaching our tables is safe from contaminants and to reduce food loss and waste, guaranteeing sufficient and nutritious food for all.

Are Nutraceuticals DRUGS?
Examining a Needless Regulatory Tussle 
The news has been around for a while which has put a big question mark ahead of the Indian nutraceuticals industry. The news is about changing rules, it is about switching regulations and even about reimagining the entire identity of 
 utraceuticals. The talk is about moving nutraceuticals from one existing regulatory body to another. Very recently, government has formed a panel to examine the possibility of bringing nutraceuticals under the ambit of the apex drug regulator, Central Drugs Standard Control Organisation (CDSCO) instead of the food regulator Food Safety and Standards Authority of India (FSSAI) to address regulatory challenges and promote consumer safety. This step taken by the centre towards nutraceuticals products has been receiving mixed reactions from the industry players and associations. According to our research, along with nutraceuticals producers, pharma players also have their own say on this particular development. Based on this, it can be said that bringing nutraceuticals under the jurisdiction of the CDSCO rather than the FSSAI could have significant implications, both positive and negative. Let’s explore the numerous implications for the nutraceutical industry and the stakeholders involved.

How Regulatory Action Shook the Spices Industry
In a significant crackdown, the Food Safety and Standards Authority of India  (FSSAI) recently took stringent action against 111 spices manufacturers for non-compliance with safety standards. While most of the headlines in the media were dominated by the regulatory action and fines imposed, there lies a deeper narrative that reveals a complex web of challenges faced by the spices industry. The recent scandal underscores the need for more proactive and robust measures by Indian regulators. Instead of waiting for international triggers, the FSSAI and State Foods & Drugs Administration (FDAs) must enhance their surveillance mechanisms and conduct regular, unannounced inspections. Strengthening the infrastructure for testing and quality control, along with stricter penalties for non-compliance, can help in deterring malpractices. Let's delve into the underlying issues that led to this massive crackdown and explore the broader implications for consumers, small-scale farmers, and the future of the spice industry in India.

ELIMINATING FOOD FRAUD VULNERABILITIES
Claims are popularly placed on the front of food packages (FOP) as FOP attracts a lot of consumer attention. Presence of claims on the front of a package work as a signpost and help consumers focus on summary information and make an informed choice. When marketers use food images to make consumers remember health claims along with text-based information, consumers make false interpretations based on food images and forget about the text-based message suggesting that the
food is unhealthy. A study published in Elsevier in September 2023 examined the presence of claims on 230 food packages marketed in India and the extent of compliance with guidelines provided by the Food Safety and Standards Authority of India (FSSAI). The results reveal that word claims (natural) and nutrient content claims are most popularly used on food packages. Still, a large number of claims used on food packages cannot be classified or verified due to the absence of clear definitions from the regulator. In addition to this, unhealthy foods carry claims and foods also contain claims which have been stated as prohibited. This calls for timely necessary actions on part of the regulator to protect the health of consumers.

How Customer Centricity & Sustainability is Driving Dairy Industry
The Indian dairy industry is experiencing significant growth, driven by several factors that include increasing domestic demand, government initiatives, advancements in dairy technology, and a focus on improving milk yield and quality. On the global front, International Flavors & Fragrances (IFF), a world leader in food, beverage, scent, home and personal care, and health and GlobalData, UK-based data analytics and consulting company recently published dairy trend report 2024
highlighting five key trends driving dairy and dairy alternative product innovation which will be crucial across the entire category in 2024 and beyond. On the occasion of World Milk Day observed on June 1, we examine some remarkable trends in the Indian dairy industry.

Can Industry-academia Collaborations Drive Innovation & Growth of Food industry?
The concept of sustainability in the food industry has been around for quite some time, gaining increasing attention and importance over the past few decades. While it's not a new term, its importance has grown significantly as concerns about environmental degradation, resource depletion, and social equity have become
more prominent. Historically, agricultural practices were often focused solely on maximising yields and profitability without much consideration for the long-term impacts on the environment or society. However, there has been a shift towards more sustainable approaches to food production, processing, and distribution.
Experts maintain that Industry-academia collaboration will play a crucial role in the growth and sustainability of the food industry. Let's take a closer look at how academia and industry can tackle issues like food safety, innovation, technology adoption, sustainability, and food security, which are critical for the Indian food industry.

What's Driving Nutraceutical SUCCESS?
In recent years, India has witnessed a significant surge in the demand for nutraceutical products owing to a growing awareness of health and wellness among its population. This trend has led to the emergence of numerous nutraceutical manufacturing companies across the country, each striving to deliver high-quality products catering to diverse consumer needs. The story of nutraceutical manufacturing in India is one of innovation, quality, and market expansion. Initially, the industry faced challenges related to regulatory frameworks and consumer scepticism about the efficacy of such products. However, over time, as scientific 
research validated the benefits of various nutraceutical ingredients and formulations, consumer confidence began to grow. Many Indian companies seized this opportunity by investing in research and development, formulating products backed by scientific evidence, and adhering to stringent quality standards.
explore more on the driving factors that can take the industry to the next level.

How Food Industry is Embracing TECH-DRIVEN FUTURE
In an era defined by innovation and disruption, it's no surprise that the food technology landscape in India is undergoing a remarkable transformation. This change isn't just about what we eat; it's about how our food is produced, distributed, and consumed. The amalgamation of technology and food tech is not only cutting edge but also a dire necessity. We can see that the food tech industry in India is on the cusp of a monumental transformation, driven by technological advancements. The shift from traditional to tech-driven processes has been particularly prominent in recent years. With over 3000 startups in the food technology space, technology 
is making a significant presence in the food and beverage industry mainly in online food delivery and online grocery. The online food retail market is just 2.5 per cent of the overall food market with revenue touching $997.30 billion in 2024 and growing at an expected rate of 7.96 per cent (CAGR 2024-2028). It encompasses various aspects of the food industry, from agriculture and production to distribution and consumption. Let's dig deep and unearth how technology is reshaping India's food tech sector.

Addressing Heart & Lifestyle Diseases with Nutraceuticals
In India, the treatment of Cardiovascular Diseases (CVD) market is estimated to achieve a revenue of $10.52 billion by 2024. Looking ahead, the market is projected to experience a compound annual growth rate (CAGR 2024-2028) of 6.59 per cent. This growth is expected to lead to a market volume of $13.58 billion by 2028. In terms of global comparison, the United States is anticipated to generate the highest revenue in the CVDs market, reaching a staggering $134.10 billion in 2024. India's growing middle class and increasing access to healthcare are driving demand for innovative treatments for CVDs, according to a report by statista. Over the past few decades, health and fitness have become a priority for people. Hence, there is a special emphasis on diet, nutrition, exercise, and supplements. Nutraceuticals which were once an innovative concept, now hold a prominent position in people’s health journey, acting as health partners and offering added health benefits. It has become increasingly popular in recent years, with a growing number of people taking an interest in their health benefits. Let’s deep dive and take a look at the newfound interest in nutraceuticals.

WHAT'S COOKING IN F&B SPACE for 2024
The food and beverage industry for the year 2024 is once again on the cusp of groundbreaking innovations. These  transformative developments could redefine how we produce, consume, and think about food. The industry is facing numerous challenges as well, including sustainability, health concerns, and shifting consumer tastes. As the food landscape constantly evolves, various new trends in the food and beverage industry reflect societal shifts, our households, and our mindset. This underlying cultural relevance might explain why certain foods are in the spotlight while others are relegated to the holding cell, so to speak. While it may sound more philosophical than a scientific observation, our prevalent mood and priorities as a nation are influenced by what’s on our store shelves and plates. Experts maintain that while a few of the trends from 2023 will spill over to the new year, some 
innovations and technologies in the Food & Beverage (F&B) sector will wow us. On these lines, we shall explore what the industry soothsayers are saying about the promising new trends in the Indian food industry.

How Funding is Propelling Food Industry
In November, India witnessed the second edition of the mega food event ‘World Food India 2023’ in New Delhi. Inaugurated by Prime Minister Narendra Modi, the event had the crystal clear vision of showcasing India as the ‘Food Basket of the World’ and celebrating 2023 as the International Year of Millets. The PLI scheme in the food processing sector is providing huge assistance to the new players in the industry. He further underlined that there is no sector in the food processing industry where India has not shown unprecedented growth and it is a golden opportunity for every company and startup associated with the food processing industry. The share of processed foods in India’s agricultural exports has grown from 13 per cent to 23 per cent, making an overall increase of 150 per cent of exported processed foods. Today, India stands at the 7th position with an overall export value of more than $50 billion in agricultural produce. The domestic food market is projected to grow by over 47 per cent between 2022 and 2027, reaching $1,274 billion. In 2023, the food market will generate $963 billion in revenue and the market is anticipated to expand at a CAGR of 7.23 per cent between 2023 and 2027. We at nuFFOODS Spectrum,  are keeping a close watch on India’s evolving and flourishing food industry and are equally amazed and proud to see it growing beyond expectations.

Quest for HEALTHY SUGARS
The Indian food industry is trying to make its products more diabetes-friendly by using  sugar substitutes, reducing sugar content, and using sugar reduction technologies. However, there are potential drawbacks to each of these approaches. Sugar substitutes may have negative health effects, such as increasing the risk of type 2 diabetes and cardiovascular disease. Reducing sugar content can often lead to a decrease in taste and texture, so food manufacturers may add more fat or salt, which can also be harmful to health. Sugar reduction technologies are a  more promising approach, but they are still relatively new and not yet widely used. Let’s 
explore further.

Superfy My Food
The young and the health-conscious have always been on the lookout for the very best in terms of nutrition and health benefits from their daily foods. Three years post-COVID-19, the market is abuzz with new and improved food products that claim to address this growing need of the Indian population, especially in the urban areas. Ready-to-eat and ready-to-cook Superfoods seem to have taken the fancy of a wide section of the population. These foods are not just convenient for daily use but also solve the concerns of under-nutrition, protein and vitamin deficiencies rampant in the country. Let’s explore the Superfoods space and check out a few notable players in India.

Promoting Public Health with  Food Safety
To regulate the manufacture, storage, distribution, import, and sale of food and to facilitate the safety of  food, on September 5, 2008, the Government of India set up the Food Safety and Standards Authority of India  (FSSAI) . Five years into the launch of FSSAI, in September, 2013, MM Activ Sci-Tech Communications, India's leading Tech Media and Events company launched nuFFOODS Spectrum, India's first magazine catering to  the Nutraceuticals, Nutritionals, Functional Foods and Dietary Supplements sector. With the changing market requirements MM Activ changed the focus of the magazine to Food Tech and Business Industry covering Food Ingredients, Food and Beverages, Food Processing, Food Packaging, Food Technology, Dairy Technology, Food Testing Labs and allied sectors. This month we are celebrating the 10th anniversary of nuFFOODS Spectrum  To mark this special occasion which coincides with the 15th anniversary of FSSAI, we have reached out to the industry leaders and covered the views of 15 experts from the industry. The experts have not only applauded the role played by FSSAI so far, but also offered suggestions and set an agenda for FSSAI to make the industry consumer friendly and robust to compete locally and in the global market, while protecting and promoting public health through the regulation and supervision of food safety.

Demonising Synthetic Sugars
It's official, India has become the Diabetes Capital of the World. A June 2023 Indian Council of Medical Research–India Diabetes (ICMRINDIAB) study reveals that India is home to 101 million diabetics. With the increase in diabetics, the demand
and use of food products, beverages, and health supplements using nonsugar sweeteners (NSS) or sugar substitutes is equally flourishing in India and worldwide. However, the WHO's guidelines on the use of NSS is worrying the F&B sector and prompting the latter to counter it. Let's explore further.

Ensuring Food Security by ELIMINATING Wastage
The post-pandemic world is poised for a great reset that could trigger a global upheaval in food production, supply and end-consumer access. While some organisations have been claiming that climate change is responsible for these developing scenarios, scientists in the field of meteorology, geoengineering research and agriculture reveal otherwise. The latter maintain that a real-world and scientific approach to increasing food production, and tech-enabled storage while reducing food wastage is the key factor in preventing food scarcity. Food processing companies have called for collective action in tackling food security and food safety, many of whom are actively investing in their R&D, launching innovative solutions and making significant efforts in cutting down food loss. However, it’s important to mention that the global efforts in this space are markedly high as compared
to the Indian market, primarily in terms of launching new technologies and solutions.
Although the attempts can be seen at the academic level in India, it’s high time for Indian companies to look into R&D investments in this matter. Let’s explore this further.

How Technology is Impacting Dairy Industry 
The Indian dairy sector has been going great guns since Verghese Kurien unleashed
the White Revolution in India. There's been no looking back, despite numerous challenges by way of fodder shortage, milk adulteration, cattle diseases and shifts in dietary habits of a major section of the urban population over the years. Milk from the dairy (not plant-based faux milk), continues to be a part of Indian breakfast tables. The dairy market in India hit the Rs 1,489,980 crore mark in 2022. As per market research firm IMARC Group, the market is expected to reach Rs 3,118,570
crore by 2028, exhibiting a growth rate (CAGR) of 13.2 per cent during 2023-28. Yet,
there still remain challenges that ought to be addressed. Let's examine the dairy sector's present and future outlook in terms of innovations in new technologies, governmental policies, and more.

Rationale for Ramping up Food Testing Labs
Food adulteration has long been a significant concern in India. High-profile cases involving Nestle’s Maggi noodles and honey from established Indian brands such as Dabur and Patanjali are among the most controversial, sparking public outrage. In response, regulatory bodies such as the Food Safety and Standards Authority of India (FSSAI), and the Food and Drug Administration (FDA) have been actively improving laboratory standards and developing new initiatives for the efficient functioning of food testing labs. In this article, we will examine the efforts being made by food regulators in India to revamp the food testing systems and how the industry is responding to these efforts.

$10B Export Target for Booming SPICE Industry
In recent years, India’s spice exports have witnessed an impressive surge, with a 115 per cent increase in volume and an 84 per cent rise in value between 2014 and 2021, reaching a historic high of $4.2 billion in 2020-21. This remarkable growth has captured the attention of several multi million-dollar FMCG companies in India, who are now eyeing the spice market. Startups in the sector are also not lagging behind. With the Spice Board of India and other government bodies introducing various initiatives for the sector’s growth, it's worth examining what the Indian spice sector looks like in 2023.

Women Milletpreneurs of India
Prime Minister, Narendra Modi has emphasised in his speeches the growing demand for millets and its potential to enhance the income for growers and improve the nutrition available to consumers. To ensure sustainability of the millets revolution in India, it is essential to engage women not only as farmers but also as industry leaders and entrepreneurs. This Women’s Day, let’s take a look at some of the emerging Women Milletpreneurs of India and how they are empowering the food industry by 
driving the millets revolution forward

Going Green with Eco-friendly packaging
Sustainable packaging has been consistently gaining acceptance in the packaging industry for quite a long time now, becoming quite a buzzword in the sector. Historically, actions by fast-moving consumer goods (FMCG) companies and retailers have mostly focused on quick wins such as reducing  weight and materials usage, to enable them to lower their packaging costs. Curbing the use of plastic packaging and changing packaging materials comes at a cost in terms of additional complexities and trade-offs. Not all types of actions have the same impact on the different aspects of the sustainability footprint. Technical and economic feasibility varies by plastic type and application, as well as by geographic region, and cost implications go beyond just packaging material prices and conversion costs. Shipment of packaged food containers from Maharashtra to Gujarat, for instance, is more economical if the current traditional packaging is considered. Swapping it with the new alternatives to plastic is a bold move as it greatly impacts costs. Here’s a look at how the Food & Beverage (F&B) industry has been driving innovations in the sustainable packaging space in India and globally.

Startups Bet Big on Innovative Wellness Offerings
Indian food startups are increasingly upgrading to keep up with the changing consumer behaviour and market demand. The pandemic-induced market transformation which was mainly ruled by innovative offerings in different industries, functional food innovations are progressively occupying  the shelves. Startups have realised the jump in demand for wellness related products and services, with mental health, women’s health and preventive nutraceuticals leading in the consumers’ list of priorities. The newfound demand is being increasingly tapped by startups and as a leading  positive, the government has been spearheading the ‘startup cause’ by the Startup India initiatives, including incentives. With such a perfect recipe for success, let’s see what some of the innovative startups are bringing to the shelves and what’s in store for 2023 and beyond

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NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.  
The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.

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8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

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To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Nuffoods Spectrum Magazine - January 2018

Nuffoods Spectrum Magazine - January 2018

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