In this issue

HEALTH INSURANCE SCENARIO IN INDIA Health is a human right. It's accessibility and affordability has to be ensured. The escalating cost of medical treatment is beyond the reach of common man. While well to do segment of the population both in Rural and Urban areas have accessibility and affordability towards medical care, the same cannot be said about the people who belong to the poor segment of the society. Health care has always been a problem area for India, a nation with a large population and larger percentage of this population living in urban slums and in rural area, below the poverty line. The government and people have started exploring various health financing options to manage problem arising out of increasing cost of care and changing epidemiological pattern of diseases. The control of government expenditure to manage fiscal deficits in early 1990s has let to severe resource constraints in the health sector. Under this situation, one of the ways for the government to reduce under funding and augment the resources in the health sector was to encourage the development of health insurance. In the light of escalating health care costs, coupled with demand for health care services, lack of easy access of people from low income group to quality health care, health insurance is emerging as an alternative mechanism for financing health care.

Insurance world Magazine Description:

The Insurance World monthly magazine is one of the leading magazines in Insurance and Investment sector which is having large number of subscribers and all over India circulation.INSURANCE WORLD is a trade (business-to-business) publication serving carriers, distributors, retail salespeople, and support-service companies in the insurance and financial services industry published monthly since January 2002.
Every month we are covering some special subject as cover story. In addition to that we have column like Face to Face and Personality. We would like to have interviews of your top executive in our column Face to Face and Personality. We look forward to your valuable advertisement.
INSURANCE WORLD provides timely, practical, useful sales ideas, marketing insights, and resource information for insurance and financial services sales professionals, to help them service their clients more effectively. In so doing, IW also delivers a large, well-qualified audience for companies trying to reach these sales professionals with their marketing messages.
INSURANCE WORLD has pursued its mission longer than nearly all of our competitors and has built the largest, most loyal subscription base of qualified readers in our targeted industry. As measured by our advertising “cost-per thousand,” IW is vastly superior to its closest competitors in the value delivered to advertisers. Readership surveys consistently rank IW ahead of its competition in perceived value to subscribers as well.