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In this issue

The cover story of the magazine takes an in depth look into the Quick Service Restaurants sector of the Indian market. The QSR sector has been the major driver for the growth and investment that has been pouring into the restaurants business in India, till date. The case study on McDonald\'s India on the other hand, deep dives into all the effort that went into making McDonald\'s a success in a culturally sensitive market like India. Besides these, the July-Aug issue of foodService India addresses other significant segments such as the growing organized catering business in India and, the status of cold chain industry and where it is headed in future. A detailed description of the Holyfield\'s restaurant in Germany provides a bird\'s eye view to the Indian restaurateurs on some international best practices on restaurant design. Interviews with Celebrity Chef Ian Kittichai, Samir Kuckreja (president, National Restaurant Association of India) and K S Narayanan (managing director, McCain Foods India) helps readers gain understanding on other wider aspects of the restaurant business in India. These include the supply side of the foodservice sector in India, mantras on running a signature fine-dine restaurant successfully etc.

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