In this issue

German footwear brand BIRKENSTOCK–with origins dating back to the late 18th century — has entered the Indian market, starting with sale of its popular sandals online before opening a store. Leayan Global has roped in Vicky Kaushal, Bollywood actor, as the brand ambassador for its leading leather footwear brand Red Chief. These are a few from a long list.
The industry is certainly going to see lots of action. What does this mean for the second largest footwear producer? Today India’s footwear production accounts for approximately 9 per cent of the global annual production of 22 billion pairs. It is expected to grow further. Given some of the measures introduced by the government in the face of slowdown, every stakeholder has the valid reason to be optimistic.
Taking this opportunity, we would like to wish you all a wonderful and prosperous 2020.

CLE Gears Up for 5th Designers Fair

Organised by Council for Leather Exports, an autonomous organisation under Ministry of Commerce and Industry, the 5th edition of Designers Fair will be held concurrently with India International Leather Fair in Chennai during 1-3 February, 2020.

4 mins

THE CULT BRAND

The brand has come a long way, and today iD is more than just a brand. It is a state of mind, an emotion, a way of life that translates its uniqueness into all aspects of an individuals’ identity.

2 mins

Back on the Top

Owing to the shift in consumer preference towards sports inspired athleisure, 2019 saw the comeback of sports brands. One of the key players in the Indian market is the Italian sports and fashion brand FILA with an aggressive expansion strategy. It has been present in the Indian market from over a decade. However, the brand has focused on a rebranding exercise combined with product efficiency and supply chain management. In India, FILA has an exclusive license agreement with Cravatex, the global retail, brand licensing, distribution and sourcing company with presence across India, UK, Europe, North Africa and Middle East. S&A caught up with its COO Rakesh Singh Kathayat to find out how the brand has been doing and what new range and strategies it has launched in the Indian market.

5 mins

INDIA'S FOOTWEAR MARKET

With India’s growing economy and free trade, the number of brands has increased. Today, consumers are spoilt for choice as they have more product categories to go over. Earlier, one product served multiple consumer needs.

3 mins

Bridechillas' Preference

Millennial brides are steering away from more traditional outfits and have definitely observed an uptick in the trend towards casualization. The demand is shifting towards shopping with practical considerations in mind.

3 mins

JUTE CREATING SPACE AS SUSTAINABLE OPTION IN THE MARKET

Over the last few years, the Council, headed by Chairmen like Manish Kajaria, Vivek Agarwal and Neel Kankani, saw a spurt in promotional activities which gave birth to immensely successful events like the Jutexpo which is held annually in Kolkata.

2 mins

Rugged, Tough and Confidently Stylish RED CHIEF

Red Chief, a subsidiary of Leayan Global Pvt. Ltd., is one of India’s leading footwear manufacturers. The brand is known for its genuine high quality footwear range which are manufactured at its in-house state-of-the-art factories located at Dadanagar, Kanpur, Sidcul and Haridwar. Recently, it has roped in Bollywood actor Vicky Kaushal as its brand ambassador. In an exclusive interview with S&A, Manoj Gyanchandani, Managing Director, Leayan Global, said, “Red Chief is well established as a leading genuine leather brand in India and consistently providing best of the quality, comfort and style for over 22 years now to its wide base of loyal customers across length and breadth of the country.”

2 mins

FROM LIFE-FILLED EMOTIONS TO CELEBRATING WOMEN

From the latest Ray-Ban collection which is all about the life-filled emotions, reminding us where we belong, to celebrating of women through a varied new selection of must-have styles, we take a close look at some from a long list of Luxottica-owned brands.

1 min

In A Thrust For “Make In India”, Govt To Curb Imports Of Over 350 Items

The government has identified over 350 “non-essential” imports — ranging from toys and textile products to footwear and electronic goods — on which it intends to initiate a host of measures, including an increase in customs duty apart from putting in place quality control orders to reduce shipments into the country and encourage domestic manufacturing. The government might announce import duty hikes on some products in the budget.

10 mins

RAMP WALK TO SPREAD CANCER AWARENESS

Global Fashion Federation organize two days Couture Runway Week season 3 to support cancer awareness among the youth at Crowne Plaza in Delhi’s Okhla where cancer patients graced the event with their ramp walk.

1 min

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Shoes and Accessories Magazine Description:

S&A continuously presents new concepts, designs, materials and innovation for constant betterment, updates key professionals on business information, consumer behaviour, market studies, industry reports and trade events. For the fashion conscious consumers, it provides information on trends and trend-setting products covering all categories in shoes, bags and fashion accessories.