Retail Watch: From Maharashtra, Pune Bolavate, City walk(Mumbai), Market Scan-South Ext-1(Delhi), Updates, Category watch, merchandiser speak, Industry guide and more...

Having largely ignored Covid-19 as it spread across China, global financial markets reacted strongly last week when the virus spread to Europe and the Middle East, stoking fears of a global pandemic. Since then, Covid-19 risks have been priced so aggressively across various asset classes that some fear a recession in the global economy may be a foregone conclusion.
Business leaders are asking whether the market drawdown truly signals a recession, how bad a Covid-19 recession would be, what the scenarios are for growth and recovery, and whether there will be any lasting structural impact from the unfolding crisis. It’s hoped that the global collective battle will help overcome this, and soon we will emerge stronger.

Many are of the view that India should keep its target big so that it can achieve bigger. In a country where 60% of the population is young and the middle class population is burgeoning, there is enough space for anyone to think big and also to achieve big targets.
When 2019 ended with a grim air, many declared that the year witnessed slow growth and the market failed to excite many. But a closer examination proved it all wrong; brands flocked to the Indian market. At such a point the economic readjustment China has been going through gives India the opportunity to fill in gaps its neighbor has created.
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German footwear brand BIRKENSTOCK–with origins dating back to the late 18th century — has entered the Indian market, starting with sale of its popular sandals online before opening a store. Leayan Global has roped in Vicky Kaushal, Bollywood actor, as the brand ambassador for its leading leather footwear brand Red Chief. These are a few from a long list.
The industry is certainly going to see lots of action. What does this mean for the second largest footwear producer? Today India’s footwear production accounts for approximately 9 per cent of the global annual production of 22 billion pairs. It is expected to grow further. Given some of the measures introduced by the government in the face of slowdown, every stakeholder has the valid reason to be optimistic.
Taking this opportunity, we would like to wish you all a wonderful and prosperous 2020.

Adidas is going to shut its Ansbach and Atlanta Speedfactories with the aim to deploy the technology at Asian suppliers soon. The company expects this to result in better utilization of existing production capacity and more flexibility in product design. If it has disappointed a lot, the release by Wolverine World Wide did just the opposite.
It announced that its third-quarter earnings topped estimates. In its financial report for the period ended Sept. 28, the footwear manufacturer logged adjusted diluted earnings per share that climbed 9.7% to 68 cents, 6 cents above Wall Street estimates. Revenues rose 2.8% to $574.3 million, roughly in line with consensus bets of $574.5 million.

...What is apparent is that outlooks are gloomy, but what makes it different is that everyone is resilient. It’s hoped that this will pass soon like any other storms in the past. Taking this opportunity, we would like to wish you a merry christmas and a happy 2020.

At the macro levels the signs are gloomy and the effects of structural changes to trickle down is likely to take time. But right below, things
are happening. For instance, to celebrate womanhood sport brand Puma has unveiled its new campaign titled Propah Lady. The campaign counters the conventional idea of what makes women proper and redefines it. On another front, Austrian fibre producer Lenzing Group announced plans to enter the footwear segment in India, introducing Tencel for Footwear. It’s important since it is known for its unique and globally acclaimed concept of the botanic shoe or sustainable options in footwear. The launch comes at a time when the Indian government has committed to ending the use of single-use plastic in the coming years. It’s not in footwear alone, the watch segment also witnessed the entry
of Swiss brand Hublot. It launched a flagship boutique in Mumbai, its first standalone store in the market. These are the signs indicating that everything is vibrant and it won’t take much time for the economy to bounce back.
Taking this opportunity, our team would like to extend our heartiest Diwali wishes.

....Kishore Biyani- backed Future Style Lab that operates the Cover Story and Ancestry brands has recently announced its plan to expand its presence by adding about 70 stores in the next three years, investing Rs 50-60 crore. While India’s Reliance Industries
Ltd is looking to buy fashion and child-focused retailers abroad and partner with global sports and beauty brands as part of its expansion into consumer markets, according to a reliable source. This is succeeded by Japanese retailer UNIQLO entering the Indian market with a flagship store in New Delhi. These are a few from a long list.

n the footwear arena, we witnessed some major developments. Bata has announced that it is planning to open about 500 franchise stores across the country. Its CEO was quoted saying that the company is eyeing 150 franchise stores in single-store towns. A finding suggests that technological advancement in athletic footwear industry enabled the companies to manufacture quality products with an objective to fulfill the growing requirement of consumers, and companies are also focusing on adopting 3-D printing technology with an objective to produce quality shoes in less time. The increasing demand for comfortable and fashionable footwear among all age groups, followed by increasing participation in sports activities, is driving the growth of this market, suggests the finding.
Despite the gloom and the weak numbers, there is much for everybody to look forward to. The general understanding is that the slowdown will remain, but it won’t be here for long. It is hoped that the economy will bounce back and we will witness more actions.

While this has captured the global attention, all seems not to be well back home. Many industry stakeholders were not satisfied with the budget, and they insist more should be done to overcome some of the concerns they have been exposed. Meanwhile, major concerns are, so far, confined to some industries, but if it continues it could impact others as well. Subscribe to know more...

Footwear is the second most important fashion segment within the retail business. In 2018, the worldwide Footwear market realized a total revenue of $416 billion. At $284 per capita, Luxembourg spent the largest share on Footwear, followed by Austria and the United States.
Demand for athleisure footwear is rising due to the growing aspirations
of young consumers in smaller cities and towns. While the athleisure
trend is already strong in metropolitan areas, there has been a lack of affordable athleisure footwear in smaller cities and towns. Manufacturers are increasingly focusing on women’s footwear as per capita expenditure more than doubled over the review period. With a rising number of women in the workforce and growing disposable incomes, many are buying multiple pairs of shoes....read on to know more

It was a general belief that every customer with a smartphone has been
a source of data. However, that has changed and the new frontier in personalization will analyze emotional data, eye movements, to mention some, to pinpoint exactly what customers need in real time. In other words, ‘hyper personalization’ is the next step....

In response to growing consumer interest in the environmental and ethical aspects of the fashion industry, a number of forward-thinking brands have emerged, with the goal of producing ethical or sustainable fashion. So, the throwaway culture is becoming obsolete, and the concept of sustainability promises a way out, prompting fashion companies to think how re-using, recycling and repairing can become relevant to their business.

The Indian retail industry is inarguably one of the fastest growing
in the world, indicating it could grow to $1,200 billion by 2021. Recent studies suggest that the country is one of the most preferred retail destinations in the world, and it is believed that the sector is experiencing exponential growth, with retail development taking place not just in the metros but also in smaller cities. It can be attributed to robust economic growth, changing demography, rising disposable incomes, rapid urbanisation, changing consumer preferences and other factors.

Today, manufacturers and suppliers can no longer ignore the demand from consumers for sustainable production methods. The dominance of fast fashion in the industry has proven to be unsustainable. When Greenpeace undertook three site surveys in South-west China, it found levels of lead, copper and cadmium that exceeded national ‘soil environmental quality standards’. In addition, the river, which had been safe to swim in twenty years ago, was now blue with a sickening odor. A third of all Chinese rivers are currently classified as too polluted for direct human contact.

Currently, India is considered as the biggest fashion melting pot in the world. Most global international brands are operating in the country and have been investing heavily on brand visibility and awareness. This has also led to the emergence of numerous indigenous brands, and the overall branding and advertising spends are speculated to go higher this year. It is believed that the coming year will witness an intense competition in the Indian market, where the battles will be fought will sophisticated marketing and branding strategies.....Read on for more

Accessories Watch | Azga
A Blend of Traditional and Contemporary Aesthetics.


Trade Event | North India Retail Awards 2018
North India Retail Awards 2018 Honour Retail Powerhouses,
Brand Visionaries.


Trade Event | Designers Fair 2019
CLE Gears up for 4th Designers fair.

In most recent years there has been a sharp increase in demand for vegan fashion. The trend is having an impact on designers and retailers alike who are beginning to ditch certain animal products from their offerings. Today, it is no longer relegated to the fringes of society. Finally recognized for its positive impact on sustainability and animal welfare, vegan living is starting to become the norm as well as a fashion. The persisting proliferation of vegan and plant-based business stories and developments that have occurred during the past year demonstrate that the movement is just getting started in making its mark.

The Indian retail industry has emerged more dynamic and fast-paced due to the entry of several major players. It is believed that total consumption expenditure will reach almost $3,600 billion by 2020 from $1,824 billion last year....Read on for more on Shoes and bags and celebrity preferences.....

With a clear eye on scaling up sales, home-grown bags and accessories brands have roped in big names. For instance, Baggit has roped in Bollywood actor Shraddha Kapoor as it brand ambassador. While Caprese, by VIP industries, has brought Alia Bhatt on board, and Lavie, by Planet Retail, has recently signed Anushka Sharma as its brand ambassador. The heart of the matter is, celebrities work wonders for most lifestyle categories because these women or personalities are young and successful and their values rub off on the brands they endorse. Subscribe to know more...

Over the past few years, brands such as Michael Kors, Calvin Klein, and
Kate Spade have all set up shops in big cities, providing consumers with the affordable luxury styles they could previously only pick up in the West. As a result, this segment of India’s retail industry is booming. In this issue, we have interacted with some of the distinct and upcoming brands to give you a greater view of the changing landscape.

Shoes & Accessories magazine is a premium, glossy publication with a focus on high quality and presentation. Our magazine has a wide audience targeting all the segments of the trade across pan India region and well beyond. Our team is strong, skilled, committed and passionate about the trade  and aims to present and link various Companies - retailers– traders – Designers – investors – distributors – institutes and many more.

During the last few months, we witnessed the launch of several collections. Each collection reflects a brand’s distinct values, and added to them are the distilled hues, crafted patterns and, of course, they are not without souls of their own. If a writer has his magnum opus executed in lengthy solitude, then what
a painter delivers is his executed work created with mastered strokes. In the context of such artistic execution, what we often see as the launch of fashion collection represents the same combination of all the hard-earned and distilled elements. Observing each collection through such a lens is essential as it only elevates the benchmark with which we judge them.

Once the space of online shopping was confined to some corner of an e-mail service provider’s platform. It was also the time when shopping malls began to sprout across the major cities in India. Their footprint, however, wasn’t as widespread as those in other developing nations. As a result, despite their presence, malls and supermarkets in most cities still remained not easily accessible. What was more interesting was that the Indian middle class population was growing and they were endowed with something unprecedented, greater disposable income. Today,
quite a lot of them have become well-wheeled and whose taste has diversified.

During the recent weeks a lot of major developments have dominated
the India’s retail market. Until a few years back, the prevalent understanding among the major players was that online was the elephant in the room, and what made the difference was that it really gave everyone a fright. But the dust has finally settled and what has emerged, apparently, is that online has definitely as well as visibly disrupted the retail landscape, but its share hasn’t even crossed 3%, and 16% is the biggest futuristic number major studies have highlighted. The seeming possibility that it could topple or run over the established players has now virtually gone. The truth of the matter is, many came, shone and quite a lot of them simply disappeared.


What is logical to maintain is, the landscape remains vibrant as ever and the ecosystem is unarguably healthy, meaning it’s for everyone. But what will warrant the survival as well as success of a stakeholder depends on how keen as observer it is and if it is willing to introduce ingenious strategy, rather than following the madding crowds.

Shoes & Accessories - April'18 
Round up on the footwear & accessories fashion retail front

Shoes & Accessories Magazine

Brand Focus Guy Laroche Guy Laroche Eyes Greater Presence in India

Column Fashion Critic Fashion with Social Freedom

Party Whirl Calendar Launch Into The Fairyland

Designers Fair 18 - An Opportunity to Grow!

Packed With Passion - 13 Reasons.

Women Power - 10th National women Excellence award and more...

Industry | CLE CLE: Working for the betterment of the Industry.

Fashion Forward | Trishla Surana Colourful Dream Catcher.

Sustainability | Social Responsibility Adding More Green Values.

Designer Focus | Nidhi Bhandari Creating More Love for Good Shoes.

The dust has somewhat settled, yet the confusion lingers and it will continue to do so. Several months after GST was introduced, the industry is still dealing with it. So the success or the successful implementation of the new tax reform remains to be seen.

This being one main reason, apart from the lingering impact of demonetization, the economy has finally emerged visibly scathed. The fact that economic growth is expected to slow down doesn’t bore well. This has come at a time when China, after having enjoyed continuous outstanding growth, has recently announced realistically that it won’t aim double-digit growth. The neighbouring giant has achieved economic miracle while ensuring that the consistency growth was maintained. Unfortunately, the Indian story has been rather disappointing this time. What most thought would fix some of the issues has not been done, and it is likely, much to our dismay, that it will take more time.

Whether it has adversely affected or has created a rampant confusion, the simple and general ambition remains the same: growth. This is reflected in the sincere and hard attempts the industry has witnessed in the recent time as well as in what it has been planning to accomplish. One such fine instance is Meet at Agra fair. Despite the bleak atmosphere in the industry, every stakeholder Shoes & Accessories has spoken to or interacted with expressed visible optimism. Confused though by the new tax reform, many industry leaders see it as something that will benefit the economy in the long run, and for it they are willing to bear the short term pain. Similarly, brands like Wooba’s and ID’s optimism only reinvigorates that new ideas can actually foster. 

Weighing the determination and optimism, there is so much the industry has to look forward to. It won’t be any exaggeration to conclude that the industry is set to sail through the choppy waters, and all will emerge stronger and, of course, better experienced.

In continuation from the report carried in our Aug issue on Omni channels by Knight Frank, in this issue we bring you the case studies. Since it’s a given fact that going forward, as lifestyles become fastpaced, to gain the consumers’ attention it would be imperative for brands to reach out to the customer through a host of channels. Omnichannel retail is an evolving concept, regards to the sales pitch that they give to the companies, adopting Omni-channel strategies and need to invest in people who are hardworking and smart so that they are adept at execution, would be of utmost priority. This report brings an insight on the companies that have taken steps to make the level wherein they are facing newer challenges in implementing their respective Omnichannel strategies.

Agra Footwear Manufacturers & Exporters Chamber (AFMEC) is presenting the 11th edition of “Meet at Agra 2017” - Leather, Footwear Component & Technology Fair from 3rd - 5th November 2017 at BSNL Ground, Mall Road, Agra, India. Meet At Agra-2017 offers a very good business opportunity to the component manufacturers & to the suppliers of finished Leather & Footwear Machinery. The Exhibitors from all over the Country & overseas will participate in the Fair. The finest Leather, Footwear components & Footwear Machinery with latest Technology will be on display in the Fair. The 2017 edition of the leading exhibition for tanneries, accessories and components manufacturers, fabrics, synthetics and machinery is expected to open to an even stronger international position.

West Coast, the Brazilian shoe brand has made its India entry, and hope it boosts the casual shoe category in the market. The brainchild of Paulo Schefer, West Coast was the first brands to launch within the Groupo Priority family and Schefer shares insight on their Indian plans.

Happy Reading.

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S&A continuously presents new concepts, designs, materials and innovation for constant betterment, updates  key professionals on business information, consumer behaviour, market studies, industry reports and trade events.  For the fashion conscious consumers, it  provides information on trends and trend-setting products covering all categories in shoes, bags and fashion accessories.

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Shoes and Accessories - November 2011

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