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The emergence of Modern Trade and E-commerce has made it easy to be a single product company and has fostered innovation and entrepreneurship. Launching a new FMCG product is no longer the domain of multinationals or big players with nancial and distribution muscle. Small and medium enterprises that were previously deterred by the huge capital investments required for distribution networks while launching new products can now easily develop and bring their products to the market in a cost effective manner. This has had a profound effect on the number of launches of innovative products in the market. Quinoa puffs, butter spreads, health and energy bars, pasta kits, packaged ready to cook idli/ dosa batters, raw juices, water based functional beverages are all excellent examples of new age products built and marketed by small companies being widely accepted by the consumer base. Milk and value-added milk products too are increasing their share and we envision this trend to become stronger in the times to come. This shift towards fats and proteins from the traditional intake of carbohydrates is the biggest food consumption trend, which cannot be missed. It can also be seen as the re ection of the dietary habits of a younger India. As enablers in the consumer’s shopping journey, recognizing and translating these trends into viable business opportunities remains a key concern for manufacturers and retailers today.
PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers