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As the world resumes its slow pivot from the Coronavirus catastrophe to recovery and the reopening of economies, it is evident that the pandemic has had profound impact on consumer behavior. Among other changes, the crisis proved to be a major jolt that completely overhauled consumer perspective towards health & wellness. This, in turn, has completely overhauled the way they shop, cook and eat. The last few months have seen consumers taking a more proactive approach to healthier eating and exercising more — for maintaining health and immune resiliency. Consumers are now inclined more than ever towards wholesome and healthy food products that promise vitamins, minerals and other healthy immunity boosting ingredients. Industry sentinels believe this surge in sales will sustain even after the current pandemic has abated.

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