In this issue

With the festive season coming on, brands and retailers
are focusing increasingly on the Millennials and Generation
Z respectively. Marketers and advertisers have found that
consumer spending and shopper power has steadily been
shifting towards the younger generations and away from older
folks, like Gen Xers.
Consumer trends consultants acknowledge the young
generations’ desire for greater convenience in eating, due to
busy schedules for work and school, with smaller meals and
snacks replacing traditional sit-down eating occasions.
But while the young generations have embraced online
shopping, the youths still express an appreciation for the
in-store experience. To some grocery shopping is “relaxing,”
while others say that it’s “easier to try new things in person.”
Other revelations: In choosing brands or products, with
prices being comparable, the young generations select items
from companies known for being socially or environmentally
responsible; packaging is also a purchase in􀃁 uencer. As
consumers, these young generations are looking for products
and services that mesh with their personal values and
identities, including health, communication, consistency,
independence and self-improvement.
Going into the festival season, the concerns of the young
generations – the most important customer demographic today
– should be duly noted and acted upon by brands and retailers.

Empowering Shoppers Through Smart Consumer App

How the ‘Smart Consumer’ mobile app is helping brands and manufacturers to now connect directly with thousands of consumers across the country as never before.

2 mins

The Impatient Consumer, iOT And The Food Of Everything

There is more to foods than meets the eye. There is technology. There is the consumer who is forever morphing. And there is the future. Let’s peep into it.

10+ mins

Modern Movement

Not your grandfather’s pallets, Today’s solutions are tackling supply chain challenges head-on.

5 mins

L'Opéra Makes Its Mark As The Authentic French Bakery In India

L’Opéra, a high-end pastry and bakery house in Delhi-NCR, specializes in French bakery products and has been the pioneer of high-end, authentic French bakery products in India. Some of the products that it pioneered in India was macaron as well as the finest French pâtisserie – Boulangerie – thereby creating a market for these products. With the concept getting well appreciated by the customers and becoming a great success with the patrons, the brand has embarked on an ambitious expansion plan. Laurent Samandari, MD, L’Opéra, speaks to Progressive Grocer about the company’s pioneering efforts in creating and building a market for French bakery products in the Capital and its plans for further growing the business.

8 mins

Juices And Soft Drinks: Making The Right Selection

Most Indian consumers consider packaged fruit drinks to be healthy but it is important to read labels carefully or these packaged drinks could lead to lifestyle diseases. It is also important to know how much sugar these drinks contain because most drinks are high on sugar and so are considered unhealthy.

6 mins

Putting Best Foot Forward For The Festive Gifting Season

According to market surveys, there is a 25 per cent increase in the average monthly spend of shoppers on staples and packaged foods during the three months of the festive season (OctoberDecember), compared to the average monthly spend in the previous six months until September. No surprise that retailers and manufacturers hope to do significantly more business in the festive season than in the regular months and expect better business in terms of sales traction, consumer connect, branding, etc.

10+ mins

Why Don't Big Businesses ‘Get' It?

Consumer India is excited, ready and waiting for relevant, value-right supply of all manners of food and food service. They are hugely under served by big businesses even as street food and small eateries evolve and innovate. Instead of waiting for Consumer India to develop a taste for foreign food and celebrating small steps here, can we add value to customer preferences today?

10 mins

Bento Is The New Brown Bag

As consumers shift to more fresh-focused, snack-style lunches, retailers are rethinking their marketing and merchandising strategies.

5 mins

Clean Labels Will Become A Future Norm For Food Brands

Still, the lack of a common definition for “Clean Label” imposes a challenge for the manufacturers because consumer interpretation and expectation of a clean label varies with their requirements.

4 mins

Our Retail Cash Management Solution Improves Productivity Of Store Employees Manifold

Progressive Grocer spoke to Varun Rathi, COO and Co-Founder, Happay, whose Retail Petty Cash management solution is a perfect fit for multi-chain retailers by helping them go cashless and manage store-wide expenses digitally with ease.

5 mins

Read all stories from Progressive Grocer

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers