In this issue

Dear All,

Sustainable consumer habits have gained tremendous signifi cance over recent years. The primary driving forces include the realisation of environmentally damaging practices, and a strong desire to make eco-friendly choices. Consumer behavior is changing due to rising evidence of climate change, with research showing that globally 88 percent consumersprefer sustainable clothing.

Recently, 16 retail fashion brands signed the Su.Re (sustainability resolution) project launched by the Union Textile Ministry, IMG Reliance and Clothing Manufacturers Association of India (CMAI). Brands and retailers like Spykar, Westside, Trends, Shoppers Stop, fb b, House of Anita Dongre, Lifestyle and Max have joined the movement that aims to develop sustainable sourcing policies for consistent prioritising and utilising certifi ed raw materials that have a positive impact on the environment.
Further, Millennials and Gen Z consumers have taken the sustainable fashion movement forward by being ecologically conscious.

The new generation looks for fashion that is sustainable, fair and circular without limiting the preference to latest trends. Sustainable and responsible consumers are encouraging brands to demonstrate transparency and sustainability in their supply chains. With customers becoming more conscious of the impact of the brands they buy on the planet, brands are expediting their attempts to appeal to this ever-growing and evolving direction. To improve the sustainability quotient in the business of fashion, it is therefore important to understand key parameters across the textilevalue chain, analyse consumer insights, and view innovative models that build sustainable businesses.

Ellementry Launches New Store In Kochi

The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed all around.

2 mins

NYKAA FASHION LAUNCHES CANDERE BY KALYAN JEWELLERS

The first fine jewellery brand on the platform with a classic and contemporary new collection

2 mins

THE PANT PROJECT LAUNCHES

NEW PANT20 COLLECTION

2 mins

BOULEVARD: THE NEW DAILY FOOTWEAR COLLECTION FOR MEN

Presenting an overall footwear option for men that fits all styles of dressing, Woodland surfaces its ultra-trendy & most loved rugged footwear BOULEVARD, for an effortless modish look. Great looks combined with superb comfort, Boulevard is all that you need in your daily footwear collection.

1 min

FABALLEY'S PARENT COMPANY RAISES ₹25.50 CR IN FUNDING

Delhi-based fashion house, High Street Essentials (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised ₹25.50 Cr in a round of funding led by its existing investors Elevation Capital, India Quotient, Dominor Holding, and family offices.

2 mins

THE NEW FASHION BUZZWORDS: SLOW. STEADY. SUSTAINABLE.

Fashion and textile brands across categories are tweaking and redesigning their merchandise portfolios, making them as close to being sustainable as possible. In addition to the products, retail environments are also being re-engineered with sustainable materials to communicate 360-degree ‘responsible fashion’ messaging to consumers.

10+ mins

LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE

The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.

5 mins

LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION

From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…

5 mins

SUSTAINABILITY, GROWTH DRIVER FOR FASHION AND TEXTILES

Sustainability in the heart of fashion business helps the world to be a better place in more ways than one. Investing in sustainable practices can deliver never-before opportunities in business expansion and differentiation for products, brands, companies and all partners in the value chain.

7 mins

ECOLOGICAL INTEGRITY MARRIES FASHION AESTHETIC

Sustainability as a concept focuses on three major factors— social, environmental and economic. Hand-spun, hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing, while offering unique aesthetic value.

8 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.