In this issue

Over the past few months we have witnessed how the COVID-19 pandemic has escalated online shopping usage throughout the world. With brick-and-mortar retailers forced to shutter stores, a distinct opportunity was born for e-commerce businesses to take over.
Even in India, it has led to a rise in the number of fi rst-time e-commerce users, who had been so far uncomfortable with shopping online. Even now, when stores have re-opened, online retailers and e-commerce platforms continue to experience drastic growth as consumers try to avoid shopping malls with increasing anxiety over the virus.

Today, a strong online presence has evolved to become the prime necessity for all players of the retail ecosystem. In the initial days of the lockdown, we have seen how an increasing no of brands, which were not following an Omnichannel route earlier were making a beeline for establishing their online platforms. Even the most prosperous of brick-and-mortar stores have been forced to experiment with digital channels in wake of the crisis.

APRON PROJECT 2020: INDILUXE ON TATACLIQLUXURY.COM LAUNCHES GOURMET CATEGORY

In keeping with its ethos of curating Indian brands rooted in tradition, IndiLuxe has launched 50+ artisanal food brands that sell farm-fresh produce grown via soilless farming techniques…

1 min

E-COMMERCE CONTINUES TO SURGE AS THE PANDEMIC PUSHES ON

German statistics portal Statista has revealed that retail platforms across the world have undergone a 6 percent global traffic increase between January and March 2020. A look at the how fashion brands and retailers are capitalizing on this opportunity ...

9 mins

Covid-19: How E-Tailers Are Adapting To Changing Consumer Behavior

With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing that let them relax while WFH…

7 mins

RETAIL SECTOR RESPONDS TO COVID-19 WITH INNOVATIVE FASHION

Aside from innovative ways of practicing social distancing and contactless shopping – like introducing apps, virtual checkouts and even virtual trial rooms – the fashion retail industry has gone so far as to create anti-viral fabric…

5 mins

FASHION CREATION

The advanced coating HC AF (Hard Coat Anti Fog lenses) applied on both sides of lenses in Nova Safety range gives wearer a fogfree comfortable vision, as it resists fog /fi ne particles and chemicals from accumulating on lens surfaces and with water sheeting properties it ensures best quality and performance for indoor or outdoor environment.

2 mins

INTERTEK MAISON'S THE FUTURE OF FASHION - POST PANDEMIC FASHION TRENDS

Leading figures from the world of fashion have predicted that brands emerging from the Covid-19 situation will find inspiring new ways to approach seasonal collections, with more focus on capsule collections and in-season retail, as well as ever-greater collaboration and alliances amongst brands…

3 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.