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The SmartCEO Magazine - December 2013

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In this issue

In the pre-Internet era, each of us probably subscribed to a few magazines and newspapers, to follow what was happening in the world around us. It was a time when three factors were key to driving more readers to your publication. These included brand positioning and clarity of content offering, availability and access and, of course, quality of content. People “hired” magazines to accomplish specific tasks; like keep them entertained with gossip from Bollywood (like Filmfare did) or read a carefully curated set of articles from corporate India (like Business India did).