The Franchising World - December 2018
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We are standing on the threshold of 2019 and as we close the year with this issue, it would be good to review what happened in 2018 to make our next year better than its predecessor. It has been a year of challenges and intrigues for the industry as the whole. While Established and mature franchisors enjoyed their legacy to get new franchisees on board, there were many young franchisors with fresh and cutting-edge concepts who were agile and out there. There are new concepts that are bursting at the seams and investors and entrepreneurs are waiting to maximize the benefits and returns in 2019. However, going forward successful franchising will belong to brands that are innovative with sustainable business models, pivot fast and are digitally engaged with the end customer.
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