In this issue

The Chain of Gold and The Power Trip

Small Cities, Big Opportunities

Retailers are now looking beyond metros to tap a new breed of customers who are willing to shell out money on experiential retail. A foray into the smaller towns is seen as a long-term investment, because if retailers don’t enter this market today, someone else will and take the hold of this market. The cost of getting this share back will become an expansive affair for retailers. So, what exactly works for a brand in Tier II and Tier III towns? Tanya Krishna finds out

2 mins

Hey, Men! What's Your Jewellery Quotient?

Consider this: Feminine glamour is now witnessing the entry of male confidence. The rise in gender-bending has broken style taboos in the jewellery business and there is now available a wide range of jewellery for men too. Zarafshan Shiraz writes about this new high in the market

2 mins

Brands, And Now Sub-brands!

Carrying its own name, visual communication and market strategy, a sub-brand is the new thing among footwear companies. Zarafshan Shiraz finds out the perks of being a sub-brand instead

2 mins

So What Makes For A Successful Franchisor-franchisee Bond?

The relationship between a franchisor and a franchisee does not start and stop with business terms. Many other elements have to be invested to be able to create a successful partnership that can weather all storms By Aysha Anam

3 mins

Copycat Strategy Leaves New Age Brands Lifeless

Nusra reports about how duplicating a successful internationally renowned and ‘customized for India’ model does not work for all brands, citing incidents about why certain leading brands have closed their doors in India

2 mins

Giving An Extra Shine To Indian Jewellery

Bangalore jewellery biggie, C Krishniah Chetty Jewellers, is all set to expand through franchising. Let’s explore what’s in store for the investors and customers

2 mins

Opt For The Omni Channel

Given the current trend in retail marketing, a winning strategy should be adopt all the channels in order to increase the basket size and revenues, suggests Shipra Bansal, Senior Manager – Consulting & Strategy, Francorp

2 mins

Going Touristy With Tourient

Come vacations and there is always a surge in travel bookings. With India’s tourism industry on a high, Zarafshan Shiraz finds out how the old school has been brushed aside by the digitally active Tourient

4 mins

Baking A Perfect Business Formula

With cafes and bakeries mushrooming in every nook and corner of the country, Zarafshan Shiraz finds out from Manish Somani, Director, TGB Bakers and Confectionary (P) Ltd., what is their retaining mantra

2 mins

Giving International Curriculum The Indian Touch

Amalgamation of cultures during early childhood education stage is at the forefront of Shanti Juniors. Zarafshan Shiraz finds out the nucleus of their programs and curriculum from Dharmesh Kapasi, President, Shanti Educational Initiatives Limited (SEIL)

2 mins

Read all stories from The Franchising World

The Franchising World Magazine Description:

The Franchising World, India's most comprehensive and leading end-to-end business and franchise magazine, has become a benchmark in its 14th year of existence. Since its inception in 1999, this monthly publication has become an essential success tool for the investing community. The magazine is a platform where you will find information of companies looking for partners in various categories of business. There are articles which guide you on how to start and run a business with latest updates in the franchise industries.