Experiential Marketing - February 2013
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Experiential Marketing or ExM as it is also called is a monthly special interest publication with a specific focus on the event and experiential marketing industry in India. BTL / sports / sponsorship marketing, fashion & lifestyle events, incentive travel and business events are various manifestations of this industry. ExM delivers rounded content, covering varied aspects of the live marketing industry and all avenues through which marketers are creating experiences for their stakeholders.
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