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In this issue

There is a constant innovation happening in the mobile app industry, where developers are experimenting idea to break into the market, which is still unexplored. However, newbies often find it really challenging to break the traditional myths and of course there are over 200 million applications in the app stores can be extremely tough, especially for the newbies. Mobvista--pioneers in helping app publishers to achieve their goals--providing mobile advertising services, believes that app developers must focus on the promotion of their apps as well as on the monetisation of their products with the in-app purchases and ads. On this month’s cover, we have a detailed interview of founder and CEO of Mobvista, Wei Duan, to share about the trends in the mobile advertising industry and the ways for the developers to acquire more users and earn more money with their apps. Along with it are news on the latest and interesting apps in the market, a list of must have games and the upcoming buzz in the digital arena.

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