Cochin Herald - March - April 2022
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Pratik Gauri - 5ire-d up!, The conventional goal of entrepreneurship and business is with the viewfinder primarily set on capturing profits. On the other hand, institutions driven by purpose often come with the not-for-profit or charitable nomenclature. So, what’s eventually the bigger picture- profits OR purpose? Through the Fourth Industrial Revolution, Pratik Gauri has a hypothesis that it is possible to combine both profit and purpose, having spent considerable efforts in finding the answer to this belief. His own sustainable businesses now As a 16-year old, Pratik understood that social entrepreneurship was considered synonymous to charity and businesses were considered synonymous to profits. “There was no person or no place that I could find where people were working at the intersection of purpose and profits; where people were actually making money and also going good to the world. Either they were just doing business and making money or they were just doing charity. That’s the way I saw the dichotomy.” He remembers that he somehow wanted to work at the intersection of both these worlds. Getting to this sweet spot, he developed the concept of the Fifth Industrial Revolution. prove this, resetting the backdrop to the photoscape of businesses in the future. Leading the way with his pictureperfect synergy of profits AND purpose, Pratik Gauri is heralding the Fifth Industrial Revolution. He discusses how great ideas begin from small conversations with Neha Vinod from Cochin Herald in this exclusive cover story.
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