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No prizes for guessing that it’s a man asking this question today….quite far from the original young lady in the story! The Indian male has quite come into his own. Gone are the days when male grooming was a shave followed by a splash of aftershave and a quick burst of deo. Today salons are equally populated by men and women alike competing for services like waxing which was earlier the lady’s domain. And what’s more, they are spending more. Men are happily stepping into unisex salons today which have a new age or an industrial look. Have a special ‘male only’ menu at hand with appropriately named treatments. Men are uncomfortable with ‘feminine’ lingo, and you have to find ways to wrap a quintessentially feminine product in masculine hues. Our Men’s Special brings you everything from tips to styles to transform your male. Check out our story What Men Want on pg 62 for an update on men-special treatments and what matters most to them. Also read, What’s Trending on pg 68 to give your client the most trending beard of the year and Hot and Trending on pg 78 to take a que from our Hollywood & Bollywood celebrities on the latest trending hairstyles. So, as increasing number of men make up the spa/ salon clientele, and their male friends and colleagues see the results of those visits, you will need to find new ways to appeal to this customer. Happy reading!

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