Fortune India - February 2014
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February 2014 issue Digital Access. - Magazine Details
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Magazine Description
In this issue
\'Vision of the Year\' Cover Story on Page 84: Cognizants Giant Step Cognizant Technology Solutions is reimagining itself for the new era of the wired corporation. Page 68: Moets New Crush. Moet Hennessey is choosy about where it sets up its wineries. Next in line: India.Will Moets entry put the country on the global wine map? Page 74: Yes, Goldman Sachs really is a Great Place to Work Page 98: You are being tracked. Why those who battele digital snooping are likely to fail. Page 118: Everything is connected. Qualcomm, the company that brought you ubiquitous mobility, is now on a quest to connect all things to the net. Page 124: The Faridkot Saga Two Indian princesses battling over their dead father\'s fortune worth crores got the world\'s media agog-except that most of them got the accent wrong. This battle has never been about just the money.
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“I Didn't Raise Money For The First 7 Years. Raising Money Is A Light And Sound Show”
“Investors see who you are, your team. It’s like selling a dream. They don’t give money to your business, they give you the money because you are an incredible guy and have a great team.”
“KEPT GROWING THE CORE BUSINESS”
“Always focus on core elements such as users, engagement, technology and monetisation. Let the metrics and outcomes speak for themselves, recognition and valuation will follow.”
“Tracked Every Feedback From Users All Over The World”
“We were obsessive about product reviews and user requests. We had in-depth conversations with developers as often as possible. We also relied on quantitative methods to build our business model.”
“Idea Of Cash On Delivery Was A Major Innovation”
“CoD opened up a larger customer base for us than before. Another defining moment was getting the SEO right — we were getting customers for free, but our cost of marketing was zero!”
“Failed A Few Times, But Learnt From Them, Still Took Risks” “
If you are in a disruptive industry, businesses don’t scale in a linear way. There comes a moment when you have the right product at the right price point with the right value proposition for enough customers. At that point it will just explode.”
“Did Not Remote-Control The Business”
“Marketing technology varies with countries. In the U.S students read the brochure and there is very little interaction with the programme advisor. In India, if we don’t speak to students, they don’t enroll. Latin America is predominantly on Whatsapp; the U.S. uses FB Messenger widely.”
“Built A Massive Network Among Retailers”
“The quality of your product will always be the best indicator of the company. What we do on the technology side and the product side is good, so what you need on the sales side is only distribution. As long as the quality is great, the product will sell easily.”
“Designed Products Not For Fortune 500, But Fortune 5 million”
“Customers love our products because they are for the service engineer, the IT or sales person. People who use the software help us get better. We have 52,000 customers in over 120 countries.”
“Always Let People Do Their Job”
“It’s hard to let go when you are still young. We managed to do really well in hiring the first core team, and that is the most critical part of our story.”
When Art Defied A Shrinking Economy
As artists caught on to digital avenues and social media paved the way, luxury art industry found a new market amid the pandemic.
