Casaviva - December 2015
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Publisher:Burda Media India Pvt. Ltd.
Magazine Description: Casaviva- Design. Style. Trends. Luxury. Casaviva is where it all comes together. Reaching a target audience of sophisticated, discerning and well-heeled women in the age group of 24-44 years, Casaviva - Italy's highest selling interiors and lifestyle magazine - will target a new genre in India, that of 360-degree living. Because, we believe, luxury is not about how you spend - it's about the way you live. So whether it's home couture or collectibles, furniture or gadgets, travel or wellness, fashion or beauty, art or entertaining, Casa Viva is your definitive guide to a stylish life.
Owned by the Mondadori Group which is the largest consumer magazine publisher in Italy, this distinctive magazine has captivated ultra-affluent readers for over 35 years with its unique formula setting our private spaces in the context of the larger world we live in - how we dress, socialise, eat, drink, shop or travel - because a home is defined by all our sensibilities. In India, Casaviva is published in partnership with Media Transasia, whose portfolio includes market leaders like Travel & Leisure. This is the seventh international edition of Casaviva.
Casaviva focuses on the home as the ultimate status symbol, providing inspirational ideas and cutting-edge concepts from the design capitals of the world. Top-notch writers and photographers cover subjects of design importance, from antiques and collectibles to product design, architecture, entertaining, gardens, fashion, beauty, cuisine, cocktails, accessories, technology and all things luxury in a global perspective for its readers.
Each issue is a visual feast, layered with information on the latest in interiors and style, a peak into some uber-stylish homes and a plethora of features like: How to recreate your vacation back home? How to transform your scarves into stunning wall hangings? How to showcase your collection of perfumes, jewellery or books? How to lay out the perfect wardrobe or dressing table? How to reach a décor compromise with your husband? How to pair wine and caviar? How to get your home photographed?
The magazine speaks to the reader as an up-to-the-minute friend, in a language that is direct and engaging, rather than ultra-technical and inaccessible. The content is an informed mix of Indian and international, reflecting our reader's universal sensibilities. Its unique editorial mix resonates with the country's most influential consumers, who have the desire, taste and means to own the very best.
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