In this issue

AT THE END OF A YEAR described as one of the bleakest in recent history,
an outlook report of the International Monetary Fund had stated, “The
worst is yet to come, and for many people, 2023 will feel like a recession.”
A consensus emerges that 2023 has been able to overcome the financial
challenges on its path. The global economy has shown resilience,
notwithstanding geopolitical tensions, as has India’s domestic economy.

Do read our interview with someone I see as a global leader, Mr Piyush
Pandey. His work across the last four decades have impacted advertising,
influenced public opinion and made a difference. Piyush transitions into
an advisory role at Ogilvy but we expect more from this super leader in
the times ahead. The marketing and advertising sector per se is gearing
up for a busy 2024 as we see home-grown agency RK Swamy prepare for
its IPO. This issue also features the next generation of marketing leaders
in one of our special initiatives.
Of course, we also bring to you all our regular columns and features that
you look forward to. We wish you a Happy New Year!

Growth Engine Revs Up

The private sector had long complained of credit availability in banks. That no longer holds good. If the private sector now joins the government to invest in manufacturing and infrastructure, India’s economy can once again beat economists’ forecasts of muted growth in 2024-25

4 mins

ECONOMY AT INFLECTION POINT. ORCHESTRATING PROSPERITY

It is a moment that beckons prudent policies, strategic investments, and a collective determination to navigate the labyrinth of complexities accompanying growth

4 mins

Curious Case of Independent Chairpersons

With an independent director in the role of a chairperson, the Board gains a valuable perspective that goes beyond the promoter's interests, fostering a culture of checks and balances

4 mins

SOFT SHEEN TO INDIA SHINING

By far the most soul stirring for me is our team's success at the 'Paralympics' that followed at Hangzhou. No one can forget the video of 16-year-old Sheetal Devi - born without arms-from a village in J&K, drawing the bow with her toes and going on to win three golds in mixed archery

6 mins

The Power of Practice

PRACTICE TILL YOU CAN'T GET IT WRONG. EVER WONDERED WHAT SEPARATES THE CHAMPIONS FROM THE REST OF US? IT'S THIS ONE HABIT

2 mins

COP and Coping

THE LAST MONTH of last year saw another major international jamboree, with over 70,000 visitors descending on Dubai only for COP 28.

2 mins

2024 & AHEAD INDIAN ECONOMIC OUTLOOK

India is embarking on the central take-off phase of the S-curve, marking a period of accelerated urbanisation, industrialisation, rising household incomes, and heightened energy consumption. This juncture typically spans several decades

5 mins

FIRING ON ALL CYLINDERS

Robust exports and direct tax collections demonstrate a resilient economy going into 2024

3 mins

CONTINUE PRIORITISATION OF CAPITAL EXPENDITURE

The government's decision to frontload capital spending this year, which is budgeted to grow 37.4 per cent in FY24, has been the main growth driver

3 mins

WAVE OF POSITIVITY AHEAD

India maintains the highest macro-economic performance among its peers and continues to be one of the most captivating nations in the emerging market space

3 mins

CHASING THE SUN: TRENDS POWERING INDIA'S GREEN TRANSITION

Achieving consistent 24x7 green power requires integration of an array of technological solutions, including multi-location, wind, solar, hydro, pump hydro, batteries, and even a modest utilisation of gas

4 mins

RESURGENCE FOR RENEWABLE ENERGY MIX

In line with the targets set at COP28, India is gearing up to accelerate its renewable energy capacity with a goal to surpass 500 GW by 2030

3 mins

ECS TO WITNESS DEMAND GROWTH

Engineering Consultancy Services (ECS), one of the many consultancy domains, will be witnessing massive demand due to robust infra-development

2 mins

HOUSING HIGH HOPES

The trend of homebuyers favouring projects with better access to infrastructure, amenities and well-designed indoor and outdoor spaces is set to continue in the new year

3 mins

GROWTH AND ADAPTABILITY

Robust demand across diverse market segments, coupled with supportive government initiatives, has created an environment conducive to growth

2 mins

THE BUZZ NEVER STOPS HERE

Expansion of 5G along with big_ticket investments and a vast base of active users are set to keep the telecom sector's growth engines buzzing

3 mins

Another Washout Year For IT?

India's IT services sector is bracing for a near-term slowdown as tech investments in the US and European markets are likely to remain muted due to high interest rates and inflation

5 mins

A YEAR OF UNPRECEDENTED INNOVATION AND TRANSFORMATION

Viewers' enthusiasm for diverse, culturally resonant content will continue to shape the content slate in 2024 and beyond

2 mins

IN OVERDRIVE

The growth path that India's automotive sector has been hurtling along all through 2023 is going to extend into the new year as well

3 mins

DRIVING INTO THE FUTURE

AI is revolutionising various aspects of the industry, from design and manufacturing to safety and customer experience

2 mins

TRENDS IN EV SECTOR IN 2024

The collaboration between charging point owners and grid operators is facilitating remote management of EV charging, ensuring secure power delivery

2 mins

WHEN AI WILL BECOME ALL-PERVASIVE

2024 will witness a hockey curve growth in AI adoption across everything imaginable

2 mins

2024: PURSUIT OF PROFITABILITY?

Profitability seems to have become a temporary hibernation process that startups are following to stay in business

3 mins

LOOKING AT GROWTH

Industry experts expect a strong growth in FMCG sales in 2024, driven by premiumisation, innovation and an uptick in rural demand

3 mins

NO MAJOR RED FLAGS

Indian MSMEs' shift towards digital adoption, exports and sustainability in 2024 can equip entrepreneurs to grow, create jobs and boost India's economic ambitions

3 mins

END OF THE CAPTAIN'S INNINGS

Transitioned, not out... Padma Shri awardee and global advertising and creativity leader PIYUSH PANDEY will continue enjoying the game albeit in a new avatar

4 mins

BIRTH OF A STAR

As Piyush Pandey hands over the baton of Executive Chairman at Ogilvy, Chintamani Rao, Strategic Marketing and Media Consultant recounts the story of an account supervisor who rose to creative superstardom

6 mins

RK SWAMY GEARS UP FOR A BUSY 2024

RK Swamy, the largest Indian-majority owned integrated marketing services provider in India, is coming up with an Initial Public Offer (IPO) coinciding with its 50th birth anniversary. Sundar Swamy, CMD, and Shekar Swamy, Group CEO and Whole Time Director of RK Swamy, talk about the company's evolution, challenges faced and the innovative initiatives poised to reshape the marketing landscape. Excerpts:

3 mins

DENTSU'S MARTECH FUTURE

Harsha Razdan, CEO, Dentsu South Asia unveils strategic vision for 2024, emphasising marketing and tech transformation

4 mins

MARKETING TOP 30 UNDER 30 STARS

BW Marketing 30 under 30 2023 identifies 30 future marketing masters, under the age of 30 years, whose strategies are making a notable difference to their businesses

9 mins

ON THE FLIP SIDE: OPPO'S NEW FOLDABLE DRESSES UP TO IMPRESS

As far as the Oppo Find N3 Flip is concerned, using it has been a delight. However, whether you'd want to spend almost a lakh rupees on it depends on your priorities. The design resembles the Oppo Find N2 Flip, which was already a very good design to begin with. With little additions here and there in the aesthetics department and a new chipset from MediaTek, the Find N3 Flip does prove to be a fresh product.

5 mins

OF KALEENS, GABBAS AND WAGOO MATS

Floor Coverings from Kashmir by Promil Pande is a well-researched, academic treatise that offers the reader a glimpse into the history and heritage of the beautiful carpets and rugs that emanate from Kashmir

2 mins

Read all stories from BW Businessworld

BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.
* Expert interviews: Hear from the thought leaders who are shaping the future of business.
* Case studies: Learn from the successes and failures of other businesses.
* Industry reports: Get the lowdown on the latest developments in your industry.
* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

Subscribe today and stay ahead of the curve!