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The Health and Family Welfare Ministry has proposed the draft amendment to the Drugs and Magic Remedies (Objectionable Advertisements Act, 1954), with a stringent punishment of a jail term of up to five years and a fine of up to INR50 lakh for advertisements for magic remedies and drugs promoting fair skin, premature ageing and greying of hair among others — the three aspects that are top of mind in our business.

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