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Small businesses find it difficult in understanding and adapt to new technology trends. But technology creates so many more options now, better and faster ways of doing things. Digital technology is driving many changes in consumer behaviour and the business environment. With online tools, businesses have increased insight into customer choices, and build lasting relationships with them. In today’s digitally-driven economy, many consumers now expect to be able to engage with businesses through online channels. Higher market reach and brand recognition are among the top priorities for small businesses. With so many small businesses not fully embracing new technology trends, one might expect to find a broad range of roadblocks that are tough to overcome such as inadequate broadband, a lack of technical skills, or huge financial barriers to investing in technology. In this issue of the magazine, we have put together articles which concentrate on the tech products and tools that small businesses need, to help you make better choices while buying one and using technology to its fullest. It covers smartphones, servers, routers, notebooks, email management tools, cloud services and provides reviews of the same. Also included in this issue is an article on the GST and its impact. Flip through the issue to get an insight into Big Data and Virtualization in small businesses. Happy reading!
The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally. ‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.