In this issue

Instead of settling for mediocre, best-effort 5G performance, 5G smartphone users actively seek out superior and reliable network performance, especially tailored for demanding applications and specific key locations such as stadiums, entertainment arenas, and airports. Ericsson ConsumerLab research shows they are willing to pay an 11 percent premium if their service provider offers it.
The report addresses how 5G user engagement, and consequently mobile data consumption, is driven by the bundling of 5G-rich enhanced video—such as 4K, 360-degree experiences, multi-view videos, and augmented reality (AR) applications—on 5G plans. To learn more about the research findings in depth, check out our Cover Story.

Barracuda researchers have been tracking bots on the internet and their impact on applications for several years now, and analyzing those traffic patterns for the first six months of 2023 they identified several interesting trends, such as bots made up nearly 50% of internet traffic, with bad bots making up 30% of traffic from January 2023 to June 2023, whereas bad bots made up 39% of internet traffic in 2021. And North America was the source of 72% of bad bot traffic in the first half of 2023. The #Security Corner section highlights what’s driving these trends and how bad bot traffic is changing.

Google announced a slew of new gen AI-powered launches, partnerships, and investments at the annual “Google for India 2023” event, such as DigiKavach to combat online financial fraud; a multilingual citizen-centric super-app to help people make the most of government social welfare schemes, healthcare benefits, and employment opportunities; the utilization of AI to improve agriculture outcomes; and more. Deets inside.

Now for the fun part, don’t forget to check out the recently-launched gaming titles on Apple Arcade.

Apps Unveiled Magazine Description:

Apps Unveiled is India’s first and only monthly magazine on mobile applications. It is owned by AppCrazy Media Private Limited, new print media start-up based in New Delhi, India.
Nowadays, the facilities offered by Smartphones through numerous mobile applications are becoming increasingly synonymous with our daily activities, both at home and at work. Undoubtedly, the presence of mobile applications is changing the way we work, live and interact with people. From paying bills to booking cabs, locating blood donor to managing diet plans , mobile banking to networking; mobile applications offers almost everything just at our fingertips, helping us to cope up with our hectic routines.
But as per our study, Smartphone users always stay confused which app to download or not to download. Moreover, they don’t have enough time to browse through the app market to gain firsthand experience. On the other side, there is a challenge for app developers or promoters to instigate the user to download their apps, given the burgeoning number of similar apps available across multiple operating platforms.
Keeping all these points into consideration, AppCrazy Media has launched a magazine “Apps Unveiled” with dedicated content on mobile applications (or apps). Our team will unveil selected mobile apps across different categories such as entertainment, games, lifestyle, utility, safety, security, health, productivity, travel etc. available on different operating platforms namely, Android, iOS, BlackBerry, Windows, Java and Symbian after thorough ground work and research.
Our readers would get a chance to explore a whole new world of mobile apps apart from few commonly known apps. Also, they will understand how they can use their Smartphone’s more smartly by effectively using the mobile apps to meet their day to day need on the go.
For app developers or promoters, it’s more than a magazine, an opportunity to reach mass Smartphone user base in India and to inform them about in-depth functionality of their mobile applications. Advertise with us to reach the right audience in a smarter way.
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