Youth Marketers - August 17, 2014Add to Favorites

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Nama besar seorang selebriti bisa sangat membantu merek setidaknya dalam meningkatkan awareness bila nilai yang dipegangnya sejalan dengan nilai yang diusung oleh merek. Namun, semua bisa menjadi rusak kalau selebriti tersebut terlibat dalam skandal yang mencoreng nama mereka.Semua strategi tentu memiliki kekuatan sekaligus kelemahan. Pertanyaannya, bagaimana kita memaksimalkan kekuatan tersebut dan mengantisipasi kelemahan yang ada? Untuk itu, pada edisi kali ini, Youth Marketers akan mengupas mengenai celebrity endorser.

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