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SPORT MARKETING Pada edisi kali ini Youth Marketers akan membahas mengenai sport marketing di Indonesia. Bagaimana merek-merek “mengolahragakan” pasarnya dan seperti apa sebenarnya dampak dari kegiatan pemasaran ini? Seperti apa pula efektivitas kegiatan pemasaran ini terhadap sales? Merek-merek seperti BNI, IM3, Achilles, Alfamart, Zinc, dan Panasonic bercerita tentang strategi mereka menggunakan olahraga sebagai bagian dari aktivitas pemasaran. Ada pula komunitas Indo Runners yang aktif menyebarkan virus lari di masyarakat. Selamat membaca!

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