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Semakin kacaunya persaingan yang terjadi, menarik bagi Majalah MARKETING untuk mengulasnya sebagai topik utama edisi Januari 2016. Dalam topik ini diulas industri-industri mana saja yang persaingannya sudah melebar, bagaimana marketer menghadapi makin kacaunya peta persaingan, serta peluang-peluang yang bisa didapat dengan kondisi persaingan seperti ini. Simak pula sisipan Digital Marketing yang kami sajikan tiap edisi. Edisi kali ini mengupas bagaimana mengukur valuasi suatu perusahaan start-up. Valuasi perusahaan start-up tidak hanya diukur secara sains, seni negosiasi pun turut berpengaruh menentukan.

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