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Scale Aircraft Modelling combines the three main aspects of the hobby into one magazine what to build, why to, build it, and how. We link the widest coverage of new product, advising you what is available, with in depth reference articles by acknowledged experts and informative build articles showing how to get the best out of specific kits, and from the hobby in general. The editorial team take pride in filling the pages with interesting, informative and relevant material, making best use of space and offering the best possible value for money to the reader
Scale Aircraft Modelling is the only title on the newsstand and digital to address the needs and issues of the modern age, providing a focussed and essential content that is aimed to complement rather than compete with Internet access. The magazine presents preview material, features and full build reviews with a cross section of modelling, historical and reference. SAM makes best use of its pages with original research, thoughtful and incisive editorial, and an all-embracing approach to the hobby that invites readers to ‘look what you can do’ rather than ‘look what we can do’. Printed on high quality stock the magazine offers a unique 8-page ‘subscribers section’ that adds even more to the busy content of a magazine that recognises white spaces belong only at the North Pole, that a magazine is bought to be read, and that readers wanting only to look at big pictures of models will find them online rather than paying a cover price. More content equates to more value, and more value has enabled us to buck the trend and increase our sales despite the most pessimistic predictions from non-print media. That’s why SAM is the best all round scale aviation modellers magazine.