BarberEVO Magazine North America - Issue 16 (December 2020 / January 2021)

In this issue

IT’S NEARLY OVER! WE CAN SAY GOODBYE TO 2020 WITH THE HOPE THAT NEXT YEAR THE INDUSTRY WILL BE REFRESHED AND IN BETTER SHAPE TO TAKE ON THE CHALLENGES THAT THE AFTERMATH OF THIS YEAR HAS LEFT US.
With that in mind, you’ve got to make the most of the opportunities this fantastic career has to offer. Tyrik Jackson, an expert in branding and marketing, talks to us about knowing the difference between both sectors and how best to utilize social media for your own benefit. Up for discussion is also nailing down the right look for your shop and whether going for your own brand products is the way forward.
Taking training to a new level of cool, Marcus Harvey talks to us about his Barber Star Summit. Imagine a cabin in the woods with specialized business training to add to those natural creative talents that barbers already have down.
This issue’s Barbershop Focus is visually stunning. The Garrison, in Las Vegas, has newly opened and has devoted the entire central bar area of the shop to stocking the best products in the business, which is a massive income generator for them. Check it out.
We can’t ignore the holiday season, it’s the time of year to get the cash register ringing. There is advice and suggestions on how to end this year on a financial high, ‘cause it’s never too late to start rocking the retail.
The biggest brands in foil shavers open their toolkits and let us see what’s new to the market and what technology is lifting the performance of these essential tools.