Fokus
Trends in Marketing & Kommunikation

Generation Z: Wie sie tickt, was sie will, was sie nicht braucht 
Nach der Schlacht: Wahl-Analyse aus Marken-Sicht
In Memoriam Jack Trout: Prinzipien der Positionierung
MA 2016/2017 & ÖWA Plus: Media-Währungen unter Beschuss

GAME ADVERTISING: Die Vermarktung der Träume
OUT OF HOME: Digital ist mehr als nur Trend
LOBBYING: Raus aus der Schmuddel-Ecke

AUDIO & RADIO: RADIOTEST 2016/2017 | SOCIAL BRAND MONITOR: RADIOSENDER | AUDIO-NUTZUNG IM VISIER
EU-Datenschutz-Grundverordnung: Alles auf den letzten Drücker?
Ethnomarketing:Migranten als Zielgruppe
Dynamische Denkhilfen: Dynagrams im Marketing

STRUKTURWANDEL: 4 M statt 4 P
OOH & AMBIENT MEDIA: Trends und Werbewirkung
TAKTIK OHNE STRATEGIE: Performance-Falle

YOUTUBE- & BREITBART-BOYKOTT: KAMPF GEGEN ADFRAUD
Jugendmarketing: Emojis auf dem Vormarsch
Print- und Online-Vermessung: ÖWA Plus & Media-Analyse
Print unter der Lupe: Zeitungsqualitäten 2017

MENSCH-MASCHINE-KOMMUNIKATION: DER CHATBOTS-HYPE
Dialogmarketing: Die Crux mit dem Targeting
Online-Marketing: Das Viewability-Problem
Werbepsychologie: Die miesen Tricks

Im Angebot: Handels-Marketing
Nur noch kurze Zeit: Limited Editions im Handel
Alles auf Lager: Trends im Handel - Shopping wird mobil
Radiotest 2016
Mobile Werbung & lokaler Handel
Heisse Theke: Pro & Contra Media Server

trends 2017
Matthias Horx : Die digitale Revision
„Hear&Now;“: Über die Zukunft von Audio
EMR- & ANA-Reports: Mediaagenturen am Pranger

IAA Effie Gala 2016, Digitale Exzellenz, Die rollenden Kreativen, Cirtual Reality-Marketing, Growth Hacking, Asketen & Heavy User, Dissens zwischen Natur & Kunst...

„DAS GEHEULE UMS DIGITALE BORDELL“: Christian Meyers „Offener Brief“

RENATE SKOFF: DAS BEWUSSTSEIN FÜR ETHIK IN DER KOMMUNIKATION SINKT
CONTENT MARKETING: Codex für Absendertransparenz muss kommen
MARKEN & KONSUMENTEN: Eine gestörte Beziehung

DISRUPTION & DIGITALISIERUNG
MATTHIAS HORX: Der Mythos Disruption 
ACHIM FEIGE: Marken in digitalen Zeiten
STUDIEN: Die Ängste der Marketing- & Media-Entscheider

programmatic buying: algorithmen & menschen. In this issue: ADGAR 2016 Die Besten im Print-Bereich, Wahrnehmung von Werbung VÖZ-Studie analysiert die klassischen Medien, LAE 3.0 / 2015 Nichtvergleichbare Daten – aber crossmediale Reichweiten, Metamorphose der Adserver Von Online- Werbung zu Programmatic Buying, Neuerfindung der Event-Branche Trends bei Events.

Slogans: Schlachtruf der Marken,
Focus MR Werbebilanz 2015: plus 3,3 % comrecon neu Institut für  Markenführung VÖZ Studie zur Wahrnehmung von Werbung PR-Ethik-Rat Gabriele Faber-Wiener übernimmt den Vorsitz,Radiotest 2. Halbjahr 2015 Stabiler Markt ohne große Ausreißer,Die Kunst der Verpackung Helene Karmasin analysiert Packungscodes,Chat Apps Christ Moore über  den Einsatz in der Unternehmenskommunikation,Kapitalisierung der Marke Brandstock über die Marke als selbstständiges Wirtschaftsgut and more...

trends! 2016
Virtual Personal Assistants: Künstliche Intelligenz im Marketing 
Censydiam-Trends: Was von Brands erwartet wird
Influencer Marketing: Digitale Nebenwirkungen

Fokus PR: #Fakes in Social Media
Markenberatung Prophet Bedeutung von Social Media Fur das kaufverhalten der konsumenten

Meinungsraum.at Studie uber die Bedeutung von PR fur Unternehmen ;

European Communication Monitor : Ansgar Zerfab analysiert PR-Strategien ;

and much more...

FOKUS PRINT: EIN MYTHOS KIPPT
Werbe-Erfolgsmessung Cross-Media-Analytics werden immer wichtiger ;
Meeting Industry Report Austria : 138 Mio. Euro Investitionen ;

and much more...

Das Ende der Werbung I,
Staatspreis Marketing Ein Traktor macht das Rennen,Goldener Hahn 2015 Gugler ist erfolgreichste Agentur in NÖ and more...

Mobile bleibt Trend
ÖWA Plus 2014-IV: Rund 60 Prozent aller Internetnutzer surfen mit einem mobilen Endgerät, über die Hälfte der Smartphone-User ist weniger als 40 Jahre alt.

MARKETING | MEDIA | ADSCIENCE

MASTER BRAIN[D]S : GEORG PFEIFFER

Social Networks Top oder Flop? Wi-derspruchliche Studien
Social Media Trendmonitor Vertrauen & Unzufriedenheit

FastBridge Socialight : Messung des Social Media-ROIs

and much more...

MARKETING | MEDIA | ADSCIENCE

Sponsor oder Ambusher : Neuro-Studie geht in die Tiefe

Jugendmarketing Zugang zu einer speziellen Zielgruppe

Fluid Branding Das Trend-Thema Fur Corporate Design

Semiotik Charlotte Hager analysiert das Life Ball-Plakat ;

and much more...

Fokus: Finanzmarketing,
Online im Media-Mix Digitale Kanäle,rossmedia & Bought/Paid-Owned-Earned Media-Systeme,Medien-Typen Wolfgang J. Koschnick über transitorische und statuarische Medien und ihre Wirkung,Responsive-CheckerWunderman PXP lässt Responsive Webdesign checken...

Tabelle II Monatliche Magazine – Wohnen, Gesundheit – Auto, Motor, Sport, Mitglieder – Frauen – Kombinationen,Werbewirkungs-Studie Statische schlägt blinkende Werbung
Instore Radio Massiv erhöhte Werbewirkung festgestellt,Positioning „Seien Sie anders!“ ist noch immer die Essenz....

10/2017

9/2017

7-8/2017

6/2017

5/2017

3-4/2017

1-2/2017

11-12/2016

10/2016

9/2016

7-8/2016

6/2016

5/2016

3-4/2016

1-2/2016

11-12/2015

a3MARKETING  zählt zu den führenden Informationsmedien der österreichischen Werbe-und Marketingbranche. Leser sind Geschäftsführer und Entscheidungsträger der werbetreibenden Unternehmen Österreichs, wie Agenturen, Verlage, Druckereien und Multimedia-Unternehmen, wobei der größte Teil aus Marketingleitern und Werbeverantwortlichen aus allen Branchen besteht.

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a3 MARKETING Magazine - 11/12 - 2014

a3 MARKETING Magazine - 11/12 - 2014

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