Reseller Middle East Magazine - December 2020

Reseller Middle East has been published by CPI Media Group, the region’s leading IT publisher for the last 20 years. While the IT industry has metamorphosed itself completely over the last decade, the publication continues to play its dominant role of voice of the channel. It has been the ambition of the publication to keep the channel community updated on vendor technology and product developments and vendors updated on the best interests of channel partners over the years. Today, the IT community faces some of the most dramatic transformations taking place around Cloud, storage, wireless, smartphones, touch screens and data. Channel partners are having to adapt their business dramatically and radically to these changes. Many of the golden rules of engagement are being rewritten today based on the corporate user environment, technology dynamics, shrinking market opportunities and increased competition. Reseller Middle East is facing this turmoil head on and continues to engage in dialogue with all sides to bring to its community of readers, both in print and online, valuable feedback, suggestions, opinions and advice on the optimal and best way forward. The Reseller team is proud to be part of the regional channel community and play the role of an unbiased spokesperson and trusted advisor. The publication continues to spin off brand extensions in the form of its annual awards, annual survey, top ten rankings, regional supplements, round table forums, buyer sessions, e-newsletters and monthly supplements. We sincerely believe that 2017 will be a win-win period for both of us!