Digital Marketing is by far the most popular choice for brands looking to reach existing and new customers. The reason why digital media marketing works so well is that it can be tracked, unlike other more traditional above-the-line marketing initiatives like TV, radio or print advertising. However, where it can become pricey is when you spend money on digital media. This spend is used to promote a brand using various digital media platforms like Google, Facebook, or LinkedIn.
The recently released South African Social Media Landscape Report 2021 indicated that whilst the majority of companies surveyed plan to invest in training their current people to improve their digital marketing efforts, there is a notable leap in companies outsourcing this function to specialist digital marketing agencies or consultants.
Since nobody likes to part with hard-earned cash, it is therefore important to carefully consider who you partner with to run your digital media campaign. And to do this one must ask the right questions.
Ryan Sauer of King James Digital has in his 12 years of experience as a digital marketer and agency owner been privy to various costing and client service models.
He suggests asking your prospective digital media partner the following seven questions before making your final choice.
1 What services do you offer?
This story is from the August/September 2021 edition of Your Business.
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This story is from the August/September 2021 edition of Your Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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