In this issue

Banking Frontiers April 2023 edition cover story, Mapping the Marketing Trends covers the perspectives of 10 CMOs from 10 leading BFSI companies on the current marketing approaches. The cover story is divided into 10 parts, with each part revealing a specific aspect.

Other key features include:

Union Bank of India: MACH Architecture to power next wave - featuring A. Manimekhalai
NeoGrowth: Transforming Learning into Innovation - featuring Arun Nayyar
Comedy sketches pull customers - featuring Madhvi Gupta
Fostering a culture of growth & development - featuring Priya Vasudeva
Mental health is still a dominant risk - featuring Sunder Natarajan
Women venture into non-traditional domains - featuring Poonam Vijay Thakkar Crafting women leaders for tomorrow - Featuring Priti Rathi Gupta, Kamayani Aniruddh Nagar & Sumitha Nandan

Comedy sketches pull customers

Madhvi Gupta, Head of Marketing, Communications & Social Impact at IIFL Home Finance, dwells upon influencer marketing

3 mins

AI, ML could shape Liquidity Management

RBI can do a world of good to create a more robust environment for NBFCs on liquidity side

4 mins

Fostering a culture of growth & development

Blended training programs offer a highly engaging and effective approach to learning that helps organizations to maximize impact

4 mins

Mental health is still a dominant risk

Sunder Natarajan, CRO at IndiaFirst Life Insurance, deep dives into risk associated with WFH, startups & emerging technologies and people issues

6 mins

40 insights into spending habits

Bank of Ireland considers cloud, Al, data and APIs as the 4 basic pillars in its forward-looking strategy

3 mins

Branch is the bank at Svenska Handelsbanken

Swedish bank Svenska Handelsbanken strongly believes that personal interaction is the key to successful customer engagement

3 mins

Statistical models bring objectivity & scalability

AP Factors personalizes MSMEs' product offerings to satisfy customers using machine learning techniques and data analytics

3 mins

MAPPING THE MARKETING TRENDS

10 CMOS from 10 leading BFSI companies participated in the Banking Frontiers April cover story on marketing trends in the recent past. The cover story is divided into 10 parts, with each part revealing a specific aspect

10+ mins

BOB Financial: Winning in tier-2 towns

Shailendra Singh, MD & CEO at BOB Financial, reveals the company approaches to products, partnerships, marketing, technology, expansion and more

6 mins

Widening the partner footprint

Founder Atul Monga shares the business focus and the technology approach at BASIC Home Loan

3 mins

Updraft's noble mission: Save customers from debt trap

British fintech firm Updraft helps people come out of debt trap following reckless use of credit cards, overdrafts and BPNL loans

3 mins

Gold loans rising; so is competition

The cooperative banks are targeting most of the gold loan processing to be done digitally

5 mins

Read all stories from Banking Frontiers

Banking Frontiers Magazine Description:

Banking Frontiers is a monthly B2B magazine that covers the activities of the finance sector in India. It covers their activities in the areas of Technology, Security, HR, Marketing, Growth, Expansion, Risk Management, Compliance, Tie-ups, etc.The Banking, Financial Services and Insurance, or BFSI, sector is today the most happening sector - be it the excitement of challenging business models, or products and services or mergers and acquisitions or pure organic growth or the response to globalization.