Femina - May 8 2016


Entertainment, Women's Interest
Magazine Description
The story of Femina, India's first and most read women's English magazine, unfolds much like the story of the urban Indian woman. For over 50 years now, Femina has been capturing the essence of the modern woman and how she has been evolving.

Over the years, Femina's readership has grown steadily, with over 60% of its English edition readers being in the age group of 25-45 years and over 76% of its Hindi edition readers being in the age group of 16-45 years. Today, our reader is not 'just' a homemaker or 'just' a professional, but she is both and more. And just like our readers, we too have evolved.

Today, Femina has an online incarnation: 'www.Femina.in', and with this, Femina aims to reach out to women through the entire day. The website covers a huge bandwidth of topics including fashion, relationships, beauty, buzz, health, and food, and columns like Your Space and Spotlight make it a one-stop-destination for women, online. The website also features user-generated content in the form of tips, communities, forums, polls, contests and other interactive content which add to the experience of the end user.

Issue Description
Spoilt for choice this holiday season? Let the latest issue of Femina be your vacation guide to all things exciting and worth exploring this season. Take cues from the Big Story and navigate uncharted territories to create memories that will last a lifetime. The fashion section has all the deets on the hottest styles for the perfect sun-kissed vacay. Finally, head to the beauty section for a master class in creating two holiday looks with just five products. Also don’t forget to catch up with cover girl Vartika Singh who spills her beauty and style secrets, Aamir Khan who tells us about his plans and Karan Johar who dishes out delicious secrets, the way he only can!
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