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The story of Femina, India's first and most read women's English magazine, unfolds much like the story of the urban Indian woman. For over 50 years now, Femina has been capturing the essence of the modern woman and how she has been evolving. Over the years, Femina's readership has grown steadily, with over 60% of its English edition readers being in the age group of 25-45 years and over 76% of its Hindi edition readers being in the age group of 16-45 years. Today, our reader is not 'just' a homemaker or 'just' a professional, but she is both and more. And just like our readers, we too have evolved. Today, Femina has an online incarnation: 'www.Femina.in', and with this, Femina aims to reach out to women through the entire day. The website covers a huge bandwidth of topics including fashion, relationships, beauty, buzz, health, and food, and columns like Your Space and Spotlight make it a one-stop-destination for women, online. The website also features user-generated content in the form of tips, communities, forums, polls, contests and other interactive content which add to the experience of the end user.
Femina’s beauty bumper issue unravels all kinds of secrets that will help you step up your beauty game. The Big Story this issue is all about taking inspiration from technology to create looks that are both surreal and awe-inspiring--from using Pikachu yellow to a fiery orange inspired by Tinder, from Instagram-worthy red lips to floral headgear inspired by every girl's favourite Snapchat filter--find out how you can transform into a digital drama queen. And if you can’t get enough of beauty, our experts will give you the low-down on the newest packs and DIYs. While you’re at it, also check out our all-natural remedies to get that natural glow you’ve always wanted. Our gorgeous cover girl Shraddha Kapoor spills the beans on her beauty regimen and how she manages to maintain a complexion to die for. Find all this and much more in our latest issue.