"I healed my back pain-with a bra!"

Bree McKeen, 44, knew traditional bras were uncomfortable, but when she realized they were causing chronic pain, she invented a wire-free line that now gives thousands of women relief

- —Monica Romano

"I'm thrilled to have found a comfortable solution," says Bree

Why am I in so much pain? Bree McKeen asked herself daily after long hours at her finance job. For years she suffered persistent shoulder aches and back stiffness, tension headaches and a tight neck. Her posture slumped as her body instinctively tried to shield itself from constant discomfort.

In 2011, Bree visited a physiologist seeking answers. She learned about the “neuromuscular feedback loop,” a reflex that shifts posture to guard against pain signals. I wear a 34G bra, and it’s always been torture—this could be the source, she realized.