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Fairlady

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March/April 2024

At one point, Josie Borain was the most famous model in the world. Her face was on every magazine that mattered. And in the madness of all that attention, she never lost her sense of self. She talks to us about turning 60, being single, and starting her third act with a move to the platteland.

- BEV TUCKER

SUPER TROUPER

Four decades ago, Josie Borain's androgynous beauty catapulted her from suburbia to international fame.

On billboards, she strode across Times Square and towered above Piccadilly Circus. Last year, she celebrated her 60th birthday, a year after launching her third act by quitting Cape Town for life in a rural hamlet. Vermaaklikheid is 300 km from Cape Town and light years from the stratosphere Josie once occupied when she was one of the most photographed and highly paid women in the world.

One of the first things you intuit about her is that she's cleareyed about what really matters in life. Blinding glamour aside, she's a woman who has had her portion of heartache and anxiety. Married and widowed by 25; remarried and divorced in her 40s; parent to three children; being financially selfreliant... It can't all have been one perfectly lit bokeh close-up. But she's far too polite to publicly bewail her struggles or, for that matter, to brandish her significant triumphs.

Being spotted by an agent at 18 was a springboard, but her achievements have been the result of her own talent, work ethic and good financial hygiene.

At 17, after leaving school in Johannesburg without matric, Josie followed her boyfriend to Cape Town, where she took up modelling to pay the bills while hoping to land a job in fashion. That never happened, because by 21 she was Calvin Klein's muse at a time when the designer's star dominated the galaxy. With Josie headlining a new androgynous look, the brand's famous billboard campaigns featured smouldering imagery that scandalised authorities and electrified audiences. Even in today's digital era, scoring a CK billboard can supersize a model's career. In the 1980s that power was hypersonic.

Fairlady'den DAHA FAZLA HİKAYE

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Fairlady

La dolce vita

When to save, where to splurge and how to travel sweetly in Tuscany, one of the world's most enchanting regions

time to read

5 mins

November/December 2025

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LOVE HEAL LEARN?

A conversation with Elizabeth Gilbert on All the Way to the River, her controversial book about her relationship with her best friend Rayya.

time to read

10 mins

November/December 2025

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Fairlady

11 LOW EFFORT HEALTH HACKS

Here are some easy lifestyle switch-ups with big benefits for your health.

time to read

7 mins

November/December 2025

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PUSHING THE NEEDLE

A minimally invasive treatment that boosts collagen and helps with pigmentation? Yes, please! FAIRLADY photographer Liza van Deventer signed up for a few microneedling sessions at The Laser Beautique.

time to read

6 mins

November/December 2025

Fairlady

Fairlady

ASK THE EXPERTS

Who better to get product recommendations from than the women on the frontlines of beauty? We asked two dermatologists, two hair and makeup artists, a hairstylist and a model/actress to tell us about the ride-or-die products in their arsenal.

time to read

7 mins

November/December 2025

Fairlady

Fairlady

Gift OF THE GARB

Party season is here, but never fear...Occasionwear doesn't have to be over the top, brightly coloured or cookie-cutter bridesmaid gear. Here are our top festive trends doing the rounds, all in pretty neutrals with just a touch of sparkle and some beautiful detailing.

time to read

1 mins

November/December 2025

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Books

High-stakes family drama, unconventional crime capers and a rather likeable serial killer

time to read

5 mins

November/December 2025

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Fairlady

Christmas FROM START TO FINISH

An exciting new take on a variety of classic dishes and other delicious options for your festive table this Christmas

time to read

12 mins

November/December 2025

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Fairlady

How much PLASTIC are you INGESTING?

Researchers have found the equivalent of a spoonful of micro- and nanoplastics in autopsied human brains, and suggested links to cancer, cardiovascular disease and dementia. How worried should we be?

time to read

9 mins

November/December 2025

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Fairlady

AFRICAN DREAM

From crafting gem-studded jewellery that tells local stories to brewing beer with ingredients indigenous to Africa, these two entrepreneurs are rewriting tradition.

time to read

7 mins

November/December 2025

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