INTO THE HEART OF HERITAGE

Saudi Arabia's rich heritage and traditions have been irrevocably shaped by its position as a historic trading hub and the birthplace of Islam.

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Beyond its shiny modern cities, the Kingdom has undergone a significant cultural transformation that invites travellers to witness its historic past and groundbreaking future firsthand. Here's where you should go for this experience.

AlUla

As Saudi Arabia's first UNESCO World Heritage Site, AlUla is home to 7,000-year-old ancient tombs that date from the Nabatean and Dedanite periods, and stunning rock formations like the 52 m Elephant Rock.

This walled city was initially founded as an oasis in the desert valley. Its location along an incense trading route that facilitated the exchange of spices, silk, and other luxury items from Arabia to India adds to its historical importance.