WHAT IS THREADS? ALL YOUR QUESTIONS ABOUT META'S NEW TWITTER RIVAL, ANSWERED

Threads, a text-based app built by Meta to rival Twitter, is live.

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The app, billed as the text version of Meta's photo-sharing platform Instagram, became available Wednesday (05) night to users in more than 100 countries including the U.S., Britain, Australia, Canada and Japan. Despite some early glitches, 30 million people had signed up before noon on Thursday (06), Meta CEO Mark Zuckerberg said on Threads.

New arrivals to the platform include celebrities like Oprah, pop star Shakira and chef Gordon Ramsay — as well as corporate accounts from Taco Bell, Netflix, Spotify, the Washington Post and other media outlets.

Threads, which Meta says provides "a new, separate space for real-time updates and public conversations," arrives at a time when many are looking for Twitter alternatives to escape Elon Musk's raucous oversight of the platform since acquiring it last year for $44 billion. But Meta's new app has also raised data privacy concerns, and is notably unavailable in the European Union.

Here's what you need to know about Threads.

HOW CAN I USE THREADS?

Threads is now available for download in Apple and Google Android app stores for people in more than 100 countries.

Threads was built by the Instagram team, so Instagram users can log into Threads through their Instagram account. Your username and verification status will carry over, according to the platform, but you will also have options to customize other areas of your profile - including whether or not you want to follow the same people that you do on Instagram.

Because Threads and Instagram are so closely linked, it's also important to be cautious of account deletion. According to Threads' supplemental privacy policy, you can deactivate your profile at any time, “but your Threads profile can only be deleted by deleting your Instagram account.