Denemek ALTIN - Özgür

THE FIGHT AGAINST COUNTERFEITING

Siliconindia - India Edition

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December 2024

Nowadays, it’s not just the horror of fake people that haunts individuals, but also the ever-growing presence of counterfeit goods that threaten their lives in ways they least expect.

THE FIGHT AGAINST COUNTERFEITING

Nowadays, it’s not just the horror of fake people that haunts individuals, but also the evergrowing presence of counterfeit goods that threaten their lives in ways they least expect. Presently, everywhere, there are rampant counterfeit goods-from fake luxurious accessories to counterfeit medicines-that impact the sense of reality at every turn. They always find themselves between what is real and what is not. Much like fake people wearing masks of sincerity, counterfeit products are hidden as high-quality leading consumers to make choices that could affect their safety, finances, and well-being. The need for observance has never been greater.

First, Let’s Understand About Counterfeiting and Anti-Counterfeiting?

Counterfeiting is the illegal production of products, branded or trademarked which is produced without permission and sold as genuine products. Anti-counterfeiting is about policies and technologies that prevent or deter counterfeit supplies. It takes the form of security features, legal actions, and market monitoring in order to protect the consumer and the brand.

For Example!

In most countries like China fake iPhones are sold at a relatively lower price therefore, consumers are actually being step out to buy fake products, which possess the features of the original. They will not have the quality and safety standards of the real product, so leading to financial loss for the brand as well as potential harm to consumers.

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