FLORASOUL AYURVEDA: Formulating Traditional Beauty Products for the Modern Indian

In a land rich with natural abundance, where wellness and beauty secrets are passed down generations, modern trending products have taken over a legacy of ancient traditional wisdom.

- Garima Ahuja & Aankush Nagpal Founders

And with it, it has taken away a quintessential connection that the new generations had with their ancestors. From Sunday oiling rituals using pure oils and hand-pressed herbs to using natural ingredients to brighten the skin, ayurvedic wisdom has foundational importance in India’s beauty rituals, but has been forgotten with the proliferation of products that advertise quick resolution to all problems.

To reconnect people with their roots, Garima Ahuja and Aankush Nagpal, the siblings founded Florasoul Ayurveda. With the desire to bring back the generations old natural family rituals, remedies, and recipes, the duo established their venture. With a family legacy of manufacturing personal care products for diverse brands as one of Asia's largest third-party manufacturing facilities, the founders bring a natural business acumen and technical expertise. Combining the infrastructural prowess with a vision to start a personal brand that reimagines traditional beauty for modern lives, they established Florasoul.

Building Rituals

On the mission to build rituals, not just sell products, Florasoul carefully curates every one of its products, rooted in traditional Ayurvedic sensibility but elevated through modern sensoriality. Focused on every aspect from thoughtful textures to deeply considered fragrance notes, and clean, sulfate-free formulations, the brand creates products that feel indulgent but never artificial.