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How AR/VR is redefining immersive experience in the sports sector
PCQuest
|June2025
AR and VR are redefining sports by creating immersive fan experiences, enhancing athlete training, and revolutionizing broadcasting with real-time data visualization and interactive content
In the ever-changing world of technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as powerful forces, altering the landscape of various industries. The most thrilling field undergoing the transformation is the sports industry, where these technologies are revolutionizing athlete training, how fans engage, and the way teams connect with their fans.
With advancements like 4K/8K broadcasting alongside 360-degree cameras, sports consumption has changed. Meanwhile, Artificial Intelligence (AI), Machine Learning (ML), and emerging technologies such as 5G are making sports content more interactive and ubiquitous, extending the possibilities of how sports are viewed.
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