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Marico Expands its Breakfast Portfolio with Saffola Muesli
Food & Beverages Processing
|July 2024
Marico, one of India's leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand's equity in the adult breakfast segment.
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Over the years, Saffola has emerged as one of the leading players with a wide breakfast range, having become #India's No. 1 Brand in Oats and launching extension to categories like Peanut Butter, Honey etc. Saffola has continuously innovated to meet the evolving needs of consumers to make convenient nutrition 'exciting'. Building on its legacy and commitment, the brand peps up the category with crunchy muesli, in three new delicious and flavourful options Kesar Crunch, Berry Crunch and Choco Crunch.
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