BENEO's New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Southeast Asia

With a high proportion of health-conscious consumers who are aware of the importance of digestive health to overall wellbeing, Thailand and Indonesia hold strong opportunities for food and drink products containing prebiotic ingredients. 

- 

This is according to a new global consumer survey conducted by One Inch Whale on behalf of BENEO, a leading manufacturer of plant-based functional ingredients. The research surveyed a total of 9,243 consumers in 9 countries, including 2,009 participants in Thailand and Indonesia. BENEO will be participating in this year's Food Ingredients Asia in Bangkok, Thailand from 20- 22 September. At their shared booth (Booth number: 501) with its Sales Network Partner DPO International, visitors can gain insight into the company's prebiotic solutions derived from chicory root fibres and their beneficial effect in terms of a healthy gut, inner wellbeing and overall health.

Heightened Awareness of How Digestive Health Significantly Impacts Overall Wellbeing

The research indicates that 1 in 2 consumers in Thailand (55%) and Indonesia (53%) define themselves as health-conscious, while about 1 in 3 already exhibit a strong interest in healthy foods and ingredients (29% and 38% respectively). There is also a widespread recognition among these Southeast Asian consumers of the intrinsic link between digestive health and overall health. especially with regard to physical and mental wellbeing, as well as an effective and functionable immune system. The survey highlights that 1 in 5 consumers in Thailand and Indonesia are already incorporating prebiotic foods and/or supplements as part of their regimen.

Awareness of the Link Between Prebiotics and Health