AI IS Watching

From remembering your preferences to predicting your next move

- Words By: Aadithya Harish

THE SILENT OBSERVER IN YOUR POCKET

It begins quietly.

You look up a new pair of shoes online, and within minutes, your social media starts showing sneaker ads. You talk about a vacation to Bali, and suddenly, your travel apps suggest beachside stays and flight offers. This isn't a coincidence. This is Artificial Intelligence at work, watching, learning, and adapting.

Every action you take online leaves a digital trace. Each click, swipe, or scroll tells a story about who you are and what you like. Behind every recommendation or perfectly timed notification is a system designed to study your behavior.

AI no longer just responds to what we ask. It anticipates what we might want. It remembers your favorite restaurant, your morning playlist, and even when you tend to hit snooze. In many ways, AI behaves like someone who knows you well. But the question is, how much should it know?

WHEN MACHINES START REMEMBERING