A BEHIND-THESCENES LOOK AT MIVI'S FACTORY

When I was offered the chance to visit the Mivi factory, I couldn't resist.

- Words By: Shintu Dhang

As someone who's always been fascinated by how everyday tech comes to life, I found the opportunity to witness the production of True Wireless Stereo (TWS) earbuds firsthand too good to pass up. Mivi, a homegrown Indian brand known for its affordable yet high-quality sound products like speakers, earbuds, and sound systems, sells an impressive 1,00,000 earbuds monthly. My curiosity about their latest offering, the Mivi SuperPods, led me on a journey from Mumbai to Hyderabad, where the magic happens. My experience was a fascinating mix of human ingenuity, technical precision, and hard work, providing an eye-opening glimpse into the world of audio manufacturing.

The trip began with a short flight, and soon, I found myself standing outside Mivi's factory in Hyderabad. From the outside, it was a modest structure, but stepping inside revealed a multitude of activity and purpose. The facility is a one-stop hub, seamlessly integrating both operations and manufacturing under one roof. A separate warehouse area caught my eye, neatly organized with stacks of earbuds, speakers, and sound systems awaiting shipment to meet the growing nationwide demand. It highlighted Mivi's effectiveness and scale, but the real story unfolded on the production floor.