YOUTUBE CREATORS WILL SOON HAVE TO DISCLOSE USE OF GEN AI IN VIDEOS OR RISK SUSPENSION

YouTube is rolling out new rules for Al content, including a requirement that creators reveal whether they've used generative artificial intelligence to make realistic looking videos.

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In a blog post this week outlining a number of Al-related policy updates, YouTube said creators that don't disclose whether they've used Al tools to make "altered or synthetic" videos face penalties including having their content removed or suspension from the platform's revenue sharing program.

"Generative Al has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform," Jennifer Flannery O'Connor and Emily Moxley, vice presidents for product management, wrote in the blog post. "But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community."