PEACOCK HOPES TO CAPITALIZE ON SUBSCRIBERS WITH WORLD CUP

Since its launch in 2020, NBCUniversal has had its share of big events to showcase its Peacock Streaming Service. It gets another one this month with the FIFA Men’s World Cup.

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With Telemundo as the official Spanish-language broadcaster in the United States, Peacock will simulcast the games and have them available on-demand and other ancillary programming.

Rick Cordella, the president of programming for NBC Sports and Peacock Sports, said NBCUniversal was a bit behind its competitors when rolling out a streaming service, but he feels they have closed the gap.

He hopes the World Cup is another event that will drive more viewers to the platform.

“We’ve seen sports has been the catalyst to get people in the door. They seek it out, they find it, and then they’re exposed to all the entertainment options we have,” he said. “It just gives you a reason to open up our app every week if you’re a fan of a certain sport.”

Peacock reported it had 15 million paid subscribers and 30 million monthly active accounts last month.

Before moving back to NBC Sports, Cordella was Peacock’s chief commercial officer and instrumental in its launch.